Campaign India Team
Aug 18, 2017

Vizeum bags Bauli's media mandate

Account won post a multi-agency pitch

Vizeum bags Bauli's media mandate
Vizeum has won the media mandate for Bauli India Bakes and Sweets following a multi-agency pitch. The agency will be working on Bauli's nationwide launch. 
 
Raghav Ravichandar, senior marketing manager, Bauli India said, “We are happy to have them on board and are confident that they will effectively communicate our key brand attributes through our media campaigns.”
 
Shripad Kulkarni, MD, Vizeum India, said, ”We are very excited about nationwide launch of Bauli and will bring in One DAN to give them a big head-start.".
 
The agency's Mumbai office will handle the business.
 
Saumya Agarwal, associate vice president, Vizeum, added, “We are extremely happy to have Bauli India as part of our client roster. They have a product that will appeal to the youth and their aspirations that reflect perfectly in sync with a growing agency like ours. We shall strive to build a much stronger brand in the times to come."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

2 days ago

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

2 days ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

2 days ago

Why brands must rethink the marketing funnel

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.