Warc launches Asian marketing strategy competition 2014, introduces prize for ‘Research Excellence’

Warc has announced the launch of its 2014 Warc Prize for Asian Strategy, a cash prize for the ‘smartest marketing strategy’ in the region. In its fourth year, the competition will award USD 10,000 in cash prizes.

Warc will award Gold, Silver and Bronze awards to the best strategy case studies, plus USD 5,000 for a Grand Prix winner. Warc will also award five cases $ 1,000 for excelling in specific areas. These include ‘Market Pioneer’, ‘Channel Insight’, ‘Local Hero’ and ‘Asia First’ from last year, besides a

‘Research Excellence’ special award introduced this year for best use of research in strategy development.

Freddy Bharucha, CMO, Procter & Gamble Asia, will chair a judging panel of senior client-side marketers and strategy experts. Other judges are to be announced.

Bharucha said, “When a strong strategy is brilliantly executed, it translates to immediate share results. Strategy is all about creating competitive advantage through intentional choices. We will be looking for a clearly differentiated message that drives the brand’s strategic advantage and competitive edge in the minds of the chosen consumer tribe.”

David Tiltman, Warc’s Head of Content, added, “We’ll be looking for smart thinking that makes a real difference to a brand’s performance.”

Case studies entered must detail an example of strategic marketing thinking, and the impact of that strategy, informed a Warc statement. Entry to the competition is free. It is open to brand owners and agencies from across disciplines. The entry deadline is 13 June 2014.

Further details are on at: www.warc.com/asiaprize.