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In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
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Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.