Staff Reporters
Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

How adspend varies by medium across APAC markets: Warc

While the portion of the ad budget going to internet advertising still trails global averages in Japan and India, ongoing growth in internet spend seems set to erase such variations over time, according to detailed 2019 adspend data from Warc.

The charts below, shared exclusively with Campaign Asia-Pacific, break down spending by media category for five APAC markets. The date come from Warc's recently released Global Ad Trends Report, produced in collaboration with Nielsen, which provides "a new industry-standard measure" of net advertising investment data across 19 categories and 23 markets, according to Warc.

Highlights from the charts below:
  • Australia outspends the global average on internet and radio, but spends less on TV.
  • China overindexes in internet spending, to the tune of 14.1% above the global average. OOH is seeing a five-year growth rate of 36.8%.
  • Japan underindexes on internet spend by 13.6% and invests more than the average on OOH and TV spending. However, internet spend is the only category seeing growth.
  • India spends 26.8% below the global average on internet ads, and 20.8% above the global average on print, but internet spend is up 26.9% year-over-year.
  • New Zealand's strongest media, compared to global averages, are radio and print, but internet spending is rising 14.1% over five years.
This article is filed under...
Top of the Charts: Highlights of recent and relevant research

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.