Campaign India Team
Apr 30, 2020

Weekend Wrap: 1 May

In the news: ASCI, Cars24, Indigo, ShortsTV, TheSmallBigIdea

Weekend Wrap: 1 May
ASCI upheld 208 ads in January
During the month of January 2020, ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn by the advertisers after the communication from ASCI. 
 
The independent Consumer Complaints Council (CCC) of ASCI evaluated remaining 232 advertisements, of which complaints against 208 advertisements were upheld. 83 belonged to the education sector, 64 belonged to healthcare, eight to personal care, seven belonged to real estate, five to the food and beverages sector, and 41 were from the ‘others’ category.
 
Cars24 gets Abhishek Mudgal
Abhishek Mudgal has joined Cars24 as brand manager, digital. Mudgal will be leading social media for the used car selling and buying platform. He was previously with Cheil Worldwide India.
 
Pratik Bhivagaje joins ShortsTV 
ShortsTV, a 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as partnership and marketing manager for South Asia. He moves from Tata Sky where he was content manager.
 
TheSmallBigIdea to handle Zee Punjabi, Zee Bispoke
TheSmallBigIdea has won the digital mandate of ZEE Punjabi and ZEE Biskope post multi-agency pitches. Zee Punjabi is a Punjabi GEC, while ZEE Biskope is a Bhojpuri movie channel. The agency will be handling the social media presence for the channels.
 
W+K creates game for Indigo
 
On the occasion of World Pilot's Day (26 April), Wieden + Kennedy's Delhi office created a game for IndiGo. The agency used blink-triggering, facial recognition technology for the game which was integrated into IndiGo's social platforms. 

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

UltraTech's latest campaign cements trust with ...

The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.

7 hours ago

The $31 billion Omnicom-IPG deal has industrial ...

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

7 hours ago

India: 5% revenue, 100% strategic game-changer for ...

Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.

11 hours ago

Google’s emotional ‘Year in Search 2024’ film ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.