Campaign India Team
Jul 25, 2019

Weekend Wrap: 26 July

In the news: Gozoop, Makani Creatives, Somany Ceramics ,Vivo, Voot

Weekend Wrap: 26 July
iBall appoints Gozoop 
 
Gozoop has won the PR, influencer marketing duties for iBall. The agency will also manage and run an omni-channel customer experience center. 
 
Makani Creatives bags mandate for GOQii's 'India health quiz'
 
GOQii has appointed Makani Creatives to handle the marketing partners for the 'India health quiz' campaign. The agency won the account post a multi-agency pitch. The campaign is supported by the Ministry of Health.
 
Salman for Somany Ceramics
 
Somany Ceramics has associated with Salman Khan as its brand ambassador.
The company is looking to expand and will be launching a brand advertising campaign with Salman shortly with the tag line “Zameen se Judey”.  
 
Vivo gets Sara Ali Khan for its 'S Series' 
 
Vivo has announced its brand association with the Sara Ali Khan for its upcoming S series range. Khan will feature in the company’s new TVC that releases in early August. 
 
Voot Kids licenses content from Oxford University Press
 
Viacom18 Digital Ventures has gone live with Voot Kids. For this edutainment platform, Voot has engaged with Oxford University Press by licensing 175 junior fiction and non-fiction titles. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.