Weekend Wrap: 26 July
In the news: Gozoop, Makani Creatives, Somany Ceramics ,Vivo, Voot
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Experiential marketing cuts through ad fatigue to ...
Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Independent agencies rewrite the rules to stay ...
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.