Campaign India Team
Mar 30, 2023

Wunderman Thompson to handle Tata Astrum Super

Account win did not involve a multi-agency pitch

Wunderman Thompson to handle Tata Astrum Super
Wunderman Thompson India has won the brand building mandate for Tata Astrum Super, a brand housed by Tata Steel. 
 
As per this mandate, the agency will position Tata Astrum Super, so as to resonate with both fabricators and end users. It will also help the brand command a premium over branded and unorganised players, forge bonds with channel partners and connect with end users.
 
The account win did not involve a multi-agency pitch and will be handled by Wunderman Thompson’s Kolkata office.
 
The agency has also been handling brand building for other Tata Steel’s brands such as Tata Steel Corporate and its retail brands comprising Tata Tiscon, Tata Shaktee, Tata Kosh, Tata Pravesh and Tata Wiron. 
 
Vijay Jacob Parakkal, senior VP and managing partner, Wunderman Thompson, Kolkata, said, “Tata Steel and Wunderman Thompson go back many decades. We welcome Tata Astrum Super into the WT brand family and thank Tata Steel for its continued faith in our capabilities. We are
confident of doing justice to the mandate we have been given and look forward to
taking the brand to new heights.”
 
 
As per this mandate, the agency will position Tata Astrum Super, so as to resonate with both fabricators and end users. It will also help the brand command a premium over branded and unorganised players, forge bonds with channel partners and connect with end users.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

9 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

9 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

10 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.