Campaign India Team
Dec 21, 2016

Year-ender: 'Dehumanisation is happening around us': Anil Nair

We ask adlanders for their stand-out moment of 2016, and a prediction for the year to come

Year-ender: 'Dehumanisation is happening around us': Anil Nair
Anil S Nair
CEO and managing partner, Law & Kenneth Saatchi & Saatchi
 
"Plenty of things have happened in 2016, but the most outrageous for me is the apathy of the world towards what is happening in Aleppo (Syria). We see industry leaders writing about various topics, the latest being demonetisation, but dehumanisation is happening around us. 
 
As an industry we claim that we alter human behavior, yet there's no point-of-view or thought for a topic like this. 
 
We want to talk about Narendra Modi, Rahul Gandhi or topics like Brexit and Donald Trump. The latter doesn't even affect us.
 
The problems in Aleppo are in our face too, and we don’t seem to have a voice.
 
Humanity is being butchered in Aleppo. We can’t do much about it, but the noise levels around Brexit or Trump could be matched. Humanity is being harmed, but we let it pass."
 
An outrageous prediction for 2017...
 
"It won’t be outrageous, but will become a part of life in 2017. We are going to have many more Aleppos because we are letting it happen. We have given permission for people to be bombed.
 
Leaders, even today, are not standing in queues and sending peons, and still writing about it (demonetisation).
 
But we aren’t really starting anything about Aleppo because it’s not the 'in-thing' to discuss."
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

11 hours ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

12 hours ago

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

12 hours ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.