Campaign India Team
Jun 20, 2011

YOU Broadband appoints Ignite Mudra

The agency won the account without a formal pitch process

YOU Broadband appoints Ignite Mudra

YOU Broadband has appointed Ignite Mudra to handle its creative services for its broadband connection. Ignite Mudra won the account without a formal pitch process after they were invited to make a presentation for the service.

Prior to this, Palasa Creative House handled duties for YOU Broadband. 
 
Ignite Mudra will be working on the strategy and creative deliverables of the brand. 
 
Commenting on their association with Ignite Mudra, EVS Chakravarthy, chief executive officer, YOU Broadband said, “We liked what we saw in the Ignite presentation. Their strategic understanding and holistic approach to brand building helped us take the decision in their favour.”
 
Commenting on this development, Sudarshan Banerjee, head, Ignite Mudra said, "YOU is a brand for the future. They are present in all segments of the ISP market. It is an exciting category to be in. And, it is heartening that the Ignite agenda has been set in motion and is being followed with the right amount of zeal."
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.