Zee Media has announced the launch of its new linear channel Zee Kannada News.
With this channel, Zee Media aims to focus on unbiased reporting of news and hyperlocal content.
Zee Kannada News will provide a nationalist view of daily news events across the five divisions of Karnataka - Bengaluru, Belagavi, Mysuru, Ballari, and Kalaburagi.
Abhay Ojha, chief business officer, ZMCL, “Zee Media network continues to be the catalyst for change. We, at Zee Kannada, acknowledge the fact that there’s a need for a voice that is unbiased towards local political influences. The linear avatar of Zee Kannada will primarily focus on the informative aspect of hyper-local news in Kannada, thus becoming the voice of Kannada. Our entire team of reporters and producers aim to provide real-time analysis and produce inspirational stories about people, society and health.”
Anindya Khare, marketing head, ZMCL, said, “Zee Kannada has been catering not only to urban cities but also believes in delivering news in the regional language of Karnataka. Taking into consideration the trust built by the channel and the increase in viewership via digital platforms, the linear launch is a strategic business move and generates cross-platform avenues. Being an election year, our goal is to become number one in terms of revenue and 5X growth across the network."
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