
Zenith's Nitesh Kumar joins PivotRoots
Will head agency's operations in Delhi

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Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
M&C Saatchi forecasts 'mid-single digit' revenue ...
The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.
CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.