Agoda has announced the brand ambassador appointment of actor Ayushmann Khurrana. The brand will be rolling out a campaign 'no more drama' featuring Khurrana to highlight this association. Khurrana's passion for travel aligns with Agoda’s goal to help travellers see the world for less.
Hardik Pandya to endorse Gatorade
Gatorade has announced its association with cricketer Hardik Pandya. This partnership comes on the back of the brand's mission to reiterate the importance of hydration whilst being active.
Katrina Kaif for Etihad Airways
Etihad Airways has announced its partnership with actor Katrina Kaif as brand ambassador. With this, Etihad Airways, aims to strengthen its presence in the Indian market. This is the second time the airline has partnered with Kaif.
Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.
Ceat signs Shafali Verma
Ceat has announced that it has signed cricketer Shafali Verma as brand ambassador. Verma joins Ceat's list of cricket brand ambassadors which includes Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.
Sumit Nagal to endorse Asics
Asics has announced the appointment of India's top ranked men's tennis player Sumit Nagal as brand ambassador. The announcement took place at an Asics store in Lucknow. He joins Rohan Bopanna and Karman Kaur Thandi as the third tennis player to partner with Asics.
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The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.