Nirvana Being’s air quality initiative
Nirvana Being has partnered with Greenr Café to launch the #PoweredByNirvana initiative, introducing “Pure Air Zones” in select café branches. This initiative is a response to growing concerns about air pollution and its impact on public health. By installing real-time air quality monitors, the programme aims to create spaces where customers can enjoy a healthier, cleaner environment while raising awareness about the importance of clean air.
The monitors display the air quality index (AQI) in real time, providing transparency and encouraging patrons to prioritise health-conscious spaces. The partnership reflects Nirvana Being’s mission to address air pollution through innovative solutions and Greenr Café’s commitment to sustainable and health-focused practices.
Wellbeing nutrition’s fitness campaign
Wellbeing Nutrition has unveiled its “Unhustle Fitness” campaign to promote its sustainable whey protein line. The campaign challenges traditional fitness narratives that glorify relentless effort and intensity, shifting the focus towards recovery, balance, and sustainability. By redefining what fitness means, Wellbeing Nutrition is positioning its whey protein as a product that supports long-term health rather than just short-term performance.
The campaign taps into India’s growing interest in sports nutrition, a market expected to reach $7,223 million by 2030. It aims to resonate with fitness enthusiasts who prioritise holistic well-being over extreme regimes. With its science-backed whey protein range, the brand emphasises the importance of nourishment for both body and mind, aligning with its broader mission of sustainable health solutions.
indē wild’s new brand ambassador
Indē wild, known for its modern Ayurvedic approach to beauty, has announced actor Ishaan Khatter as its first male brand ambassador. This move signifies the brand’s commitment to inclusivity and breaking traditional gender norms in the beauty industry. By bringing on a male ambassador, indē wild aims to broaden its appeal and encourage conversations around beauty as a universal concept rather than one restricted by gender.
Ishaan Khatter’s association aligns with the brand’s values of authenticity and modernity. As a well-known actor with a youthful and vibrant persona, he represents the progressive ethos of indē wild, making him an ideal choice for this role. His appointment is expected to attract a younger, more diverse audience to the brand’s range of Ayurvedic beauty products.
Myntra M-Now: Blending speed and style in Bengaluru
Myntra's "M-Now" campaign turned heads in Bengaluru as delivery riders sporting trendy fashion zipped through the city, creating buzz on social media. The campaign showcased the speed and style of the M-Now service, which offers deliveries starting in 30 minutes. Videos and images of these stylish riders sparked widespread admiration, with social media users praising the innovative approach.
The service currently covers Bengaluru and features a collection of over 10,000 styles across fashion, beauty, accessories, and home essentials. Myntra plans to scale this to over 100,000 styles within months and expand the service to other major cities like Mumbai and Delhi. The initiative bridges the gap between shopping and instant delivery, aiming to redefine fashion shopping convenience.
Karisma Kapoor partners with Oleev to promote healthy choices
Bollywood actor Karisma Kapoor has been announced as the brand ambassador for Oleev, a flagship brand of Modi Naturals. The campaign encourages women to focus on personal well-being and make thoughtful choices. Through advertisements, Oleev aims to address societal pressures on women to achieve perfection, promoting sustainable and healthier lifestyles instead.
Oleev offers a range of cooking oils and multigrain pastas, aiming to revolutionise the kitchen essentials market. The campaign will be supported by a 360-degree marketing strategy, including TV commercials, digital activations, and outdoor advertising, to strengthen its position as a health-conscious brand in India.
Eveready Ultima partners with Zepto for quick battery deliveries
Eveready Ultima has joined hands with Zepto to ensure quick delivery of high-quality batteries, addressing the need for immediate replacements for essential devices. Known for their long-lasting performance, Eveready Ultima batteries will now be available on Zepto’s platform, ensuring fast access during critical moments like health checks or children’s playtime.
To celebrate this partnership, the brands released a digital film depicting the importance of quick battery replacements in everyday life. The collaboration redefines convenience and reliability, helping consumers stay powered without delay.
Jitendra EV’s Yunik scooter: Practicality meets modern style
Jitendra EV has launched a TV campaign for its flagship electric scooter, Yunik, highlighting its blend of practicality, efficiency, and style. The commercial showcases a man’s daily routine, seamlessly aligning the scooter’s features, such as eco-friendliness and sleek design, with his activities.
Targeting a diverse audience, the campaign positions Yunik as a dependable and stylish choice for modern lifestyles. Its focus on sustainability and performance appeals to youth, professionals, and families seeking an innovative and reliable vehicle.
STRCH unveils digital film featuring Vaani Kapoor in their activewear
STRCH, an activewear brand in India, has released a digital film featuring actor Vaani Kapoor, who is also the brand's ambassador. The campaign highlights STRCH’s innovative activewear, crafted with a blend of nylon and spandex to showcase comfort, flexibility, and performance over traditional polyester options.
STRCH’s activewear is available on different e-commerce platforms fro its customers.The brand aims to inspire a more active and stylish lifestyle through this partnership.
Swiggy Instamart partners with Naezy for New Year campaign
Swiggy Instamart has collaborated with rapper Naezy for a digital campaign encouraging individuals to restart their New Year’s resolutions. The advertisement features a rap addressing how resolutions often fail, positioning Swiggy Instamart’s 10-minute delivery service as a solution to help users stay on track. The campaign emphasises quick access to essentials such as gym equipment, diet items, hydration products, and snacks.
Launched on 2nd January, the campaign film has garnered over 11.2 million views and 113,000 shares on Instagram, with viewers sharing positive feedback. By leveraging relatable themes and Naezy's distinctive style, the campaign aims to engage audiences effectively.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
_20220905080647.png&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
