Vasant Masala launches ‘Pyaar toh hona hi tha’ with Anil Kapoor
Vasant Masala has launched its new campaign, ‘Pyaar toh hona hi tha,’ (love was bound to happen) with Anil Kapoor as their brand ambassador. The campaign focuses on the emotional bonds of family, highlighting love and connection as central themes. For the first time, Anil Kapoor and his brother Sanjay Kapoor appear together in a TVC, bringing their real-life bond to the screen to reflect the brand’s message that love is an experience that brings people closer.
Anil Kapoor’s involvement aims to enhance Vasant Masala's appeal across generations, bringing the brand into more homes and strengthening its position in the market.
Supra Pens, Elevite Media partner with Singham Again
Supra Pens and Elevite Media have teamed up with the upcoming Bollywood film 'Singham Again'. The partnership spotlights Supra Pens' iconic Supra B and G pens, aligning them with the film’s themes of resilience and strength.
Elevite Media produced a captivating brand video highlighting Supra Pens’ reliability and premium design, aiming to create a synergy between the brand and the film’s bold essence. Through this partnership, Supra Pens and Singham Again celebrate grit and reliability for a lasting impact on fans and audiences.
Hyundai unveils 'Always Around' campaign
Hyundai Motor India Limited (HMIL) has launched the 2024 edition of its ‘Hyundai Always Around’ campaign, designed to enhance the customer ownership experience. Commencing on November 17, 2024, the nationwide campaign will offer exclusive sales, service, and exchange opportunities for both, current and potential Hyundai customers.
The initiative will provide services at no extra charge. Customers can have their vehicles evaluated, book a new Hyundai, and participate in a complimentary 18-point check-up. Hyundai technicians will also offer service advice based on individual vehicle needs.
The campaign includes test drives across Hyundai's full vehicle range and various offers, such as discounts on accessories, car wash, wheel alignment, and interior cleaning. Customers can also take advantage of scratch cards for a chance to win accessories worth up to INR 10,000, as well as special offers for downloading the myHyundai app.
Aditya Birla Sun Life releases retirement planning campaign
Aditya Birla Sun Life Insurance (ABSLI) has launched its new campaign, *Boodhe Hoke Kya Banoge*, urging individuals to rethink their retirement plans. The initiative aims to address India’s growing retirement savings gap, highlighting that many start planning too late. With life expectancy on the rise in India, the campaign promotes the idea that retirement can be a time of fulfilment if planned for early.
ABSLI’s campaign encourages people to prioritise retirement savings and envision a meaningful post-retirement life. The campaign draws inspiration from the familiar childhood question, 'Bade Hoke Kya Banoge?' (What will you be when you grow up?), reimagining it for adults with 'Aap Boodhe Hoke Kya Banoge?' (What will you become in your old age?). The initiative features three ad films that focus on the importance of proactive financial planning. The campaign will run across television, YouTube, OTT platforms, and outdoor media.
Orchids International School unveils 'The Yellow Raincoat' film
Orchids The International School has launched a new musical film, 'The Yellow Raincoat', to celebrate Children’s Day. The film aims to highlight the importance of reconnecting with the inner child and embracing spontaneity. Set on a rainy day at school, it follows a group of children who turn a gloomy afternoon into a lively celebration, showcasing the wonder and adventure that children find in everyday moments.
The film encourages adults to rediscover joy through simplicity, as the children dance in the rain, unburdened by constraints. *The Yellow Raincoat* promotes the message that happiness comes from embracing the unexpected, rather than seeking perfection. The initiative supports Orchids’ focus on holistic education, promoting values such as mindfulness and creativity alongside academic achievement.
CARS24 launches child safety campaign 'Take A BackSeat'
CARS24 has launched its 'Take A BackSeat' campaign to raise awareness about child car safety in India. The initiative aims to educate parents on the importance of using child car seats, highlighting that 75% of parents in India are unaware of their benefits.
Studies show that the risk of fatal injury decreases by 71% when children are properly secured in car seats. The campaign calls for parents to prioritise child safety on every journey, stressing that a car seat is a more meaningful investment than other car modifications. CARS24 also provides guidance on how to properly install car seats.
In partnership with R for Rabbit, CARS24 is encouraging parents to take a pledge through its app to commit to using car seats. The campaign is timed to coincide with Children’s Day and aims to shift public perception about car safety for children.
Gritzo campaign promotes personalised nutrition for kids
Gritzo has launched its 'Nahi Chalega' (Not acceptable) campaign to promote personalised nutrition for children, challenging traditional health food drinks (HFDs) in India. The campaign highlights the limitations of 'one-size-fits-all' solutions for children’s nutrition, urging parents to choose personalised products.
Gritzo offers a range of SuperMilk drinks tailored to age, gender, and health goals. The product claims that it provides twice the protein of leading kids’ drinks and is free from refined sugar, preservatives, and artificial additives. Gritzo’s formula includes essential vitamins and minerals, including calcium, Vitamin D3, and zinc, to support children’s growth and development.
The campaign, which features a humorous ad film, will run on digital platforms such as YouTube and Facebook from mid-November to mid-December. It aims to raise awareness about the benefits of customised nutrition and position Gritzo as a challenger in the Indian HFD market.
The Moms Co launches Children’s Day campaign with a twist
The Moms Co, part of the Good Glamm Group, has launched a Children’s Day campaign featuring kids as 'parent reviewers'. The campaign showcases children offering honest, humorous feedback on their parents’ skills across areas such as screen time, cooking, and discipline. The video campaign captures unfiltered critiques, with children suggesting more playtime and fewer vegetables as ways to improve family life.
The interactive campaign aims to highlight the honesty and creativity of children, while also reminding parents of the importance of listening to their kids’ perspectives. The campaign aligns with The Moms Co's commitment to supporting parenthood and promoting family bonding.
This campaign has been launched in partnership with several schools and highlights the joys of parenting and the need to embrace feedback from younger family members.
Nickelodeon celebrates Children’s Day with #HappyKidding campaign
Nickelodeon has launched #HappyKidding campaign for Children’s Day that celebrates childhood imagination and creativity. Partnering with brands like Huggies and Kellogg’s, Nickelodeon engaged children across India in various creative activities, including storytelling sessions and drawing on an ‘Imagination Wall’.
The campaign featured Nickelodeon’s popular characters Chikoo and Bunty, who joined children in the celebrations at schools in Delhi, Ahmedabad, and Mumbai. The initiative highlights the importance of nurturing children’s creativity, providing a space for them to express their ideas.
Nickelodeon also activated its TV channels with a special programming stunt and interactive content across digital platforms. Through this campaign, Nickelodeon encourages children to embrace their creativity and joy while offering families a platform to engage with the brand in a meaningful way.
Stable Money launches brand anthem 'Kaisa Yeh Safar'
Stable Money has launched its brand anthem, 'Kaisa Yeh Safar', (What kind of journey is this?) created in collaboration with its customers. The song, developed under the Stable Money Collabs initiative, was written and performed by Jaipur-based musicians Harsh and Aviral, who were discovered through customer feedback calls. The anthem reflects the theme of financial preparedness and resilience, drawing from the personal stories of users navigating life’s uncertainties.
The song is the first in the company's new series of collaborations with emerging artists, aiming to promote financial security and inspire users through music. The initiative is part of Stable Money’s long-term vision to empower millions of Indians to build emergency funds.
Venus Productions promotes MP with Pankaj Tripathi
Venus Productions has launched a new video campaign for Madhya Pradesh Tourism featuring actor Pankaj Tripathi. The campaign, directed by Ravi Jain and overseen by creative director Vishal Bharadwaj, highlights the state’s cultural and natural beauty. The first video in a series showcases Madhya Pradesh’s landmarks, including Khajuraho, Ujjain, and Bandhavgarh, using Tripathi’s humour to engage viewers.
The ad was shot across various locations in the state, capturing its rich history and diverse landscapes. The campaign is designed to attract tourists by showcasing the authentic experience of Madhya Pradesh, with a focus on its unique offerings. The collaboration aims to position the state as a top travel destination in India.
Haisha Paints releases campaign in Tamil Nadu
Haisha Paints has launched the ‘Mil kar karein kamaal’ (Let's create magic together) campaign in Tamil Nadu, celebrating the communal spirit of painting. The campaign, conceptualised by Sideways and directed by Akshay Sundher, features Tamil actors Kalaiyarasan Harikrishnan, Santha Sheela S, and R Sunder Rajan.
The campaign includes a musical score by Ilaiyaraaja and highlights the Tamil Nadu Colour Book, inspired by regional traditions. Haisha Paints, part of Pidilite Industries, aims to connect with local audiences by promoting the idea of collective creativity. The campaign’s central theme focuses on creating beauty together, aligning with Haisha’s brand focus on fostering bonds that build lasting connections.
Terrāi brand film celebrates Telangana's heritage
Hyderabad-based restaurant Terrāi has launched a brand film showcasing the rich culinary and cultural heritage of Telangana. The film highlights the region’s landscapes, traditions, and cuisine, portraying the essence of Telangana through a visual narrative. Founded by restaurateur Rohit Kasuganti and creative partner Anisha Deevakonda, Terrāi seeks to modernise the culinary traditions of the state while preserving its history.
The film features the voice of Padma Shri Kinnera Mogulaiah and stresses Telangana’s gastronomic legacy. Terrāi's approach blends contemporary influences with traditional values, aiming to redefine the culinary experience. The restaurant’s name reflects the diverse terrain of Telangana, and the film is designed to deepen understanding of the state’s culture and food.
The campaign highlights the importance of local craftsmanship and close-knit communities. Through this film, Terrāi invites viewers to explore the rich history and flavours of Telangana, offering a fresh perspective on the region's food and culture.
Dabur Chyawanprakash Sugarfree launches World Diabetes Day campaign
Dabur Chyawanprakash Sugarfree has launched a new campaign called ‘Aapka Angrakshak’ (Your bodyguard) to raise awareness about the importance of maintaining immunity and vital organ health, especially for diabetics.
The campaign, in line with World Diabetes Day, highlights the role of a balanced diet, regular physical activity, and immunity-boosting supplements in managing diabetes. According to an ICMR study, one in four Indians is either diabetic or pre-diabetic, with the condition often leading to damage to vital organs and a weakened immune system. Dabur Chyawanprakash Sugarfree, a clinically tested health supplement, is based on an Ayurvedic formulation of over 40 herbs, including Amla, Ashwagandha, and Giloy, and is designed to be safe for diabetics.
The product’s antioxidant and anti-inflammatory properties help neutralise free radicals and protect organs like the heart, kidneys, and liver. Dabur aims to promote a healthier lifestyle with this campaign, encouraging individuals to strengthen their immunity and manage their condition through the regular use of the supplement.
Britannia Pure Magic Choco Stars unveils zodiac-themed campaign
Britannia has introduced a new product, Pure Magic Choco Stars, a chocolate cream biscuit in an open-cream format. Unlike traditional sandwich biscuits, Choco Stars features a star-shaped cavity, filled with rich chocolate cream, offering a more indulgent experience.
To promote the new product, Britannia has launched a campaign featuring 12 TV ads, each inspired by a zodiac sign. The ads depict how people with different star signs enjoy the Choco Stars based on their personality traits. The campaign aims to connect with consumers on a personal level by aligning each zodiac’s characteristics with a unique snacking style.
The TV campaign will run across various platforms, including TV, digital, and social media, with targeted content based on viewers' star signs. According to Britannia’s Chief Marketing Officer Amit Doshi, the campaign seeks to connect with consumers through fun, engaging content, while the product itself is expected to bring a fresh twist to the cream biscuit category.
HDFC Bank kickstarts SMART classrooms campaign
HDFC Bank has launhed Parivartan, its SMART classrooms campaign to cover 3,500 schools in India by 2025. The project aims to improve educational infrastructure and support the academic development of students. In addition to setting up digital classrooms, the initiative plans to provide scholarships to 25,000 underprivileged students and ensure that 20 lakh students in participating schools meet class-appropriate learning levels.
Since its inception, Parivartan has already benefited over 2.16 crore students and trained more than 20 lakh teachers. The bank also launched a digital campaign, #LittleSmilesBigDreams, to highlight the success of students in schools supported by the initiative. One example includes a school in Varanasi, where students from disadvantaged backgrounds have excelled after the introduction of modern facilities like digital classrooms and libraries.
Aligning with the government’s Sarva Shiksha Abhiyan Parivartan focuses on teacher training, career guidance, and scholarships, in addition to enhancing school infrastructure.
Ugaoo raises INR 47 crores in Series A funding
Ugaoo, a houseplant and urban gardening player in India, has secured INR 47 crores in a series A funding round. The investment was led by V3 Ventures, with participation from existing investors DSG Consumer Partners and RPG Ventures. The funds will support Ugaoo’s efforts to redefine green living in India. As part of the announcement, Ugaoo released a creative film developed by Good Fellas Studio. The film portrays plants as personal growth companions, linking their benefits to the journey of Ugaoo’s founder Siddhant Bhalinge.
This marks the company's first step into content-led brand marketing, aiming to build trust and a sense of community through engaging and relatable content. Ugaoo’s approach has resulted in improved customer engagement and brand visibility. The company plans to use the funds to strengthen its position in the urban gardening sector and expand its customer base.
McCoy Mart launches campaign for construction professionals
McCoy Mart has launched its new campaign, "Order Your Smile," aimed at simplifying the procurement of building materials for construction professionals across India. The campaign focuses on addressing challenges such as delayed deliveries, price fluctuations, and the lack of transparency in the construction industry.
By offering a seamless digital platform that provides real-time updates and tracking, McCoy Mart seeks to enhance the convenience and reliability of material procurement. The platform brings together top brands under one roof, ensuring timely deliveries, high-quality materials, and competitive prices.
The initiative aims to reduce stress for builders, contractors, and interior decorators, empowering them to focus on project completion without logistical concerns. The campaign promotes the importance of quality of life for industry professionals, positioning McCoy Mart as a solution to the traditional frustrations associated with construction material sourcing.
Godrej Locks unveils 'Fear is Good' campaign
Godrej Locks has unveiled its 'Fear is Good' campaign to mark Home Safety Day 2024. The initiative, developed in collaboration with Whyness Worldwide and director Nikhil Mahajan, aims to raise awareness about home safety in India.
The campaign encourages homeowners to shift from a complacent mindset to a proactive approach, highlighting the importance of safeguarding loved ones and property. It stresses that fear, when used positively, can motivate individuals to adopt safety measures in their homes.
Godrej unveiled the Advantis IoT9, a smart digital lock offering advanced security features such as biometric and NFC access in conjunction with the campaign. The campaign includes community safety initiatives and a push to make home security technology more accessible to the public. Under this, Godrej recently conducted over 1.5 lakh home safety checkups across the country.
Go Cheese TVC celebrates cooking with creativity
Parag Milk Foods has launched a new 20-second TVC for its Go Cheese brand, aiming to inspire creativity in home cooking. The commercial, aired during Bigg Boss 18 promos, highlights Go Cheese’s product range including Four Cheese, Pizza Cheese, and Cheese Slices. The ad showcases how Go Cheese can transform everyday meals, such as pizza and pasta, into gourmet experiences.
Using lively visuals and a catchy voiceover, the campaign encourages viewers to 'Make it Amazing' with Go Cheese, positioning the brand as a versatile ingredient for home cooks.
The campaign will run across major TV networks and digital platforms, reaching food enthusiasts and home cooks across India. Go Cheese’s focus on versatility and quality aims to increase cheese adoption in Indian kitchens, helping consumers create exciting meals with everyday ingredients.
Kiara Powar promotes diabetes awareness
Content creator Kiara Powar has launched the #InsulinSeMatDaro (Don't be afraid of insulin) campaign during National Diabetes Month to raise awareness about diabetes care. The campaign aims to address the challenges faced by people living with diabetes and highlights the importance of timely treatment.
Powar, who has lived with Type 1 diabetes since childhood, partners with Dr Shashank Joshi and lifestyle expert Luke Coutinho to discuss the physical, mental, and social aspects of managing diabetes. The campaign tackles misconceptions about insulin and advocates for affordable access to medication.
Through this initiative, Powar aims to empower diabetics and their caregivers by providing educational resources and promoting lifestyle changes that improve well-being. The campaign includes outreach efforts to make diabetes medication more accessible and will run across Powar's Instagram and YouTube platforms throughout November.
House of Hiranandani campaign celebrates luxurious living
House of Hiranandani has launched a new brand campaign to highlight its legacy of luxury living and architectural craftsmanship. The campaign focuses on the company’s role in transforming urban landscapes, particularly in Mumbai, with its signature neoclassical designs and community-focused approach to development.
The campaign, themed ‘Glorious Next', showcases House of Hiranandani’s blending of architectures with sustainable urban living. It features digital and outdoor activations, as well as influencer collaborations, to engage the Mumbai metropolitan audience. It stresses the company’s contributions to the skyline and urban lifestyle, inviting viewers to connect with the brand’s vision of luxury, sustainability, and community living.
Nobero launches 'Unhustle' campaign
Nobero, the travel-focused fashleisure brand from TMRW House of Brands, has launched a new campaign titled "Unhustle," aimed at promoting mindful, intentional living. The campaign, developed in response to consumer feedback, encourages individuals to take a break from the fast-paced, 'always-on' lifestyle and reconnect with the present moment. Known for its athleisure apparel, Nobero has built a loyal following among millennials who value comfort and style.
The 'Unhustle' campaign extends this ethos by highlighting the importance of pausing and being mindful, whether it's enjoying a quiet moment with coffee, reading a book, or practising yoga. The campaign is presented through short-form videos that tell relatable stories designed to resonate with modern consumers.
Filmed by Reels Room, the videos are styled for social media platforms, emphasising brevity, visual appeal, and trendy transitions. The campaign is live on Nobero’s social media channels.
Police campaign to feature KL Rahul
Indian cricketer KL Rahul has signed a two-year partnership with lifestyle brand Police. Rahul will represent the brand across India and the Middle East, regions where Police's bold, dynamic style aligns with local consumers. The collaboration aims to strengthen the brand's presence in these markets, which are known for their youthful and fashion-conscious audiences.
The lifestyle brand Police is owned by the De Rigo Group and marketed in India by Titan Company Limited. The brand’s new campaign, 'Audacity Wanted', reflects themes of modern masculinity and self-expression, values which resonate with Rahul's public persona. Known for his cricketing achievements and stylish presence off the field, Rahul is seen as an ideal fit to promote Police’s message of individuality and confidence.
The partnership will see Rahul featured in a video campaign across various platforms, which will showcase the brand's ethos of embracing boldness and authenticity.
NoBroker launches ‘The Heroes at Home’ campaign
NoBroker has launched a new campaign, “The Heroes at Home,” aimed at showcasing its comprehensive property services and positioning the app as a one-stop solution for all real estate needs. The campaign highlights how NoBroker supports users from purchasing a property to managing post-purchase tasks such as legal assistance, home loans, interiors, and moving services.
The ad features a homebuyer who effortlessly navigates the property process using NoBroker’s app. The film demonstrates how the app simplifies tasks that traditionally require multiple service providers, empowering buyers to manage their home journey with ease. By presenting this experience, the campaign aims to reinforce NoBroker’s role in helping customers become the "heroes" of their own real estate story.
Launched on November 5, 2024, with an INR 5 crores budget, the campaign will run across digital platforms like YouTube, Instagram, Facebook, and OTT services including SonyLiv and Hotstar. The film was created by Nash8 and focuses on relatable storytelling rather than celebrity endorsements. Through the campaign, NoBroker aims to establish itself as a reliable, brokerage-free platform for property buyers across India.
HSBC MF campaign promotes early investment
HSBC Mutual Fund has launched a new digital film titled 'Naye Nazariye Ki Udaan' (The Flight of a New Perspective) to highlight the importance of early financial planning. The film, released on Children’s Day, aims to educate young parents about the benefits of systematic investment plans (SIPs) in mutual funds. Produced by TheSmallBigIdea, the campaign encourages parents to start investing early to build a strong financial foundation for their children's future.
The film follows a whimsical father-child duo as they engage in a playful challenge, which highlights the connection between creativity and the importance of securing a financial future. Through dynamic visuals and a witty narrative, the film underscores how mutual funds can help parents achieve long-term financial goals.
The campaign will be promoted across digital and social media platforms, including Instagram, Facebook, LinkedIn, and YouTube, to raise awareness about the role of mutual funds in securing a child’s aspirations. The campaign aims to inspire parents to invest in their children's future by taking advantage of SIPs.
ThunderPlus campaign focuses on the empowerment of women, disabled persons.
ThunderPlus, a growing electric vehicle (EV) charging company, has launched a new initiative called ‘Charger Lagao Paise Kamao’ (Install a charger, earn money) to turn homes into income-generating EV charging stations. The program aims to provide women and differently-abled (people with disabilities) individuals with a source of passive income by installing ThunderPlus’s 3.3 KW OCPP AC Charger, suitable for 2, 3, and 4-wheelers.
The charger is priced at INR 9,999, significantly lower than similar products. With the robust design and IP67 certification for protection against dust and water, the charger can be installed in various locations. Users can earn up to INR 15,000 per month with a single charger, while commercial locations could earn up to INR 50,000. ThunderPlus aims to partner with government bodies and NGOs to extend the program's reach, particularly targeting women and disabled individuals to foster economic empowerment.
Anushka Sharma launches Myntra Beauty's Wedding Season campaign
Myntra has unveiled a new beauty campaign for the wedding season, featuring Bollywood actress Anushka Sharma. The campaign showcases six makeup looks for various wedding occasions, from haldi (a traditional pre-wedding ritual) ceremonies to receptions, and promotes Myntra’s beauty offerings.
The company has introduced a Virtual Try-On feature, allowing users to experiment with full makeup looks online before making purchases. Myntra Beauty offers a range of products for makeup, skincare, and hair care from over 2,000 brands. The six signature looks include Blushing Red, Smokey Espresso, Extended Liner, Radiant Sunkissed Look, Chrome Lids, and Monochromatic Bronze. The campaign aims to inspire wedding season beauty while enhancing the online shopping experience for users.
Swiss Beauty's Craze campaign targets Gen Z
Swiss Beauty has launched a new digital campaign for its Swiss Beauty Craze makeup range, targeting Gen Z (Generation Z) and millennials. The ‘Don’t Be a Star, Be a Trendstar’ campaign features actress Taapsee Pannu and promotes products like the Eyeliner and Stamp Duo, Baesic Multiface Palettes, and Duo Mascara.
The campaign encourages young women to express their individuality with bold, multifunctional makeup that suits various occasions. The campaign video featuring Pannu highlights the versatility and boldness of the products. Swiss Beauty is using social media and OTT (Over-the-top) platforms for maximum reach, aiming to connect with its target audience and boost brand recognition.
Eloelo partners with Elvish Yadav for India’s largest digital meet-up
Eloelo, India’s live entertainment and creator-driven content platform, has announced Elvish Yadav as its new brand ambassador. Known for his authenticity and strong youth appeal, Elvish will host exclusive live sessions for Eloelo’s expanding user base, enhancing the platform's focus on real-time, community-led engagement.
This collaboration reflects Eloelo’s efforts to support creators by offering a vibrant space for direct, interactive connections with their audience. The partnership positions Eloelo as a key destination for immersive user experiences, with the first major event scheduled for November 15th, which is anticipated to be India’s largest live digital meet-up.
Emcure onboards MS Dhoni for stroke awareness campaign
Emcure Pharmaceuticals has launched a nationwide stroke prevention campaign in partnership with cricketer MS Dhoni. The campaign aims to raise awareness of stroke symptoms and encourage the public to recognise these signs and act quickly. According to studies, more than 1.8 million people in India suffer from strokes each year, making it a major cause of death and disability.
Emcure has introduced the “BEFAST” approach as part of the initiative. This simple acronym helps the public identify key symptoms of stroke: Balance loss, Eyesight changes, Face drooping, Arm weakness, Speech difficulties, and Time to seek emergency help. The campaign highlights the importance of immediate action, emphasising that swift recognition of symptoms and timely medical intervention can significantly improve outcomes.
MS Dhoni, known for his quick decision-making on the cricket field, is featured in a video urging the public to act fast when recognising the signs of a stroke.
Nibav Home Lifts TVC promotes home elevators
Nibav Home Lifts has launched a new multi-channel TVC campaign titled 'Live Like a King' to promote its Series 4 home elevator. The campaign showcases the comfort and luxury of home lifts designed for multi-storey homes. The commercial, which aired across South India on social media and movie screens, features the Series 4 lift as a stylish and practical solution for homeowners seeking ease and sophistication. The Series 4 lift is designed for families, including those with mobility challenges, and offers seamless integration into homes with no major structural modifications required.
Key features include energy efficiency, easy installation, and low maintenance. The lift also adheres to Vaastu principles and requires no headroom or pit digging, making it a convenient and accessible option for those looking to enhance their living spaces. Nibav Home Lifts aims to make home elevators an affordable and luxurious choice for homeowners, transforming everyday living into a more comfortable and elegant experience. The TVC can be viewed on YouTube.
CoinDCX partners with Gambhir for crypto education
The cryptocurrency exchange in India, CoinDCX, has launched a new educational campaign aimed at empowering Indian investors to learn about crypto before investing. The initiative, titled 'Learn Karo. Crypto Karo.' features former cricketer Gautam Gambhir as its first brand ambassador. The campaign targets India's 160 million investors, many of whom are hesitant about crypto due to a lack of understanding of the asset class. CoinDCX’s goal is to break down these barriers and promote confidence in crypto investments.
The platform has already made strides in educating users, with over 4.45 million people benefiting from its programs, including Unfold, DCX Learn, and Namaste Web3. The ‘Learn Karo. Crypto Karo.’ campaign builds on these efforts by offering accessible educational content for users at all experience levels. It covers topics ranging from the basics of crypto to advanced trading strategies.
CoinDCX plans to expand its educational outreach through its community chapters in over 20 cities across India, fostering crypto awareness beyond metropolitan areas.
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