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The latest ad films and campaigns from Phoenix Mall, Aprilia India, Signify, Ixigo, Archies, Inorbit Malls, Oswaal Books, Pepperfry, Parle-G, J Hampstead, Hyundai Motor India, Third Wave Coffee, BluSmart, Miraggio, Amazon Pay, LoveChild , Plum, Britannia, McCain, PUMA India, Ochre Spirits, Skin Beyond Borders, Godrej Magic, CARS24, Gowardhan Sweets, Royal Challenge, Lifestyle Stores, Meesho, atlys, Lubi Industries, Panasonic, YÊU, BlueStone, Himalaya Wellness, Meta, Go Digit Life Insurance Limited, The House of Abhinandan Lodha, Ghodawat Consumer Limited, Mahindra Logistics Limited, YÊU, Lloyd, Marico, MasterChow, DS Group, JSW MG Motor India, Godrej Interio, and more in our weekly news roundup.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.