Swiggy Dineout ad headlines Neena Gupta
Swiggy Dineout has launched a new campaign for the Great Indian Restaurant Festival, offering 'Flat 50% off' deals from 15th February to 13th April 2025. The campaign, created in collaboration with The New Thing, features actress Neena Gupta, who surprises viewers by ordering a complex gourmet French dish instead of typical Indian fare.
The humorous twist reflects how discounts can change people’s dining choices. The campaign, available across Instagram, Facebook, and YouTube, aims to attract diners to explore new restaurants. The partnership highlights how the event reshapes dining experiences and makes it more appealing through unexpected moments.
Spice Secrets ad celebrates traditional pickles
Spice Secrets has launched its first commercial, focusing on the nostalgic appeal of traditional pickles and chutneys. The ad aims to rekindle fond memories of childhood, with a particular emphasis on the joy of enjoying homemade pickles during summer vacations.
Targeted at both older generations and younger audiences, the campaign promotes the authenticity of these traditional flavours. The commercial, crafted by Black Swan Life and produced by TWISM Productions, taps into the emotional connection with food and encourages viewers to rediscover these timeless tastes.
DOMS launches experiential campaign for INXON
DOMS has rolled out an experiential campaign to promote its INXON ball pen, targeting school children. The campaign features a branded mobile van that visits key locations, offering children a chance to engage with the pen through fun activities, including a selfie zone and a creative contest. Each participant receives an INXON pen as a token of participation.
The campaign aims to increase brand awareness and highlight the pen’s comfort and smooth writing experience. This initiative reflects DOMS’ commitment to supporting creativity and enhancing students' school experiences.
Chinese Wok launches CGI campaign in Kolkata
Chinese Wok has launched a CGI video campaign to mark its entry into Kolkata. The campaign features a 'noodle storm' visualisation that represents the brand’s rapid expansion across India. With over 220 locations in 35+ cities, Chinese Wok is reinforcing its position in the Desi-Chinese dining sector.
The campaign’s storytelling highlights the brand's growth and youthful image. Chinese Wok aims to cater to the city's love for Chinese food with signature dishes, making its mark in Kolkata as part of its nationwide expansion.
LIC Housing Finance campaign encourages bonding with neighbours
LIC Housing Finance has launched a new brand campaign focused on reconnecting city dwellers with their neighbours. The campaign highlights the fading connection between neighbours in urban areas, urging people to strengthen these bonds and embody the values of community. The campaign’s core message is 'Achche padosi milte nahin, bante hai' (Good neighbours are made, not found).
The campaign will be broadcast across television and digital channels in nine Indian languages. It aims to resonate with homeowners across India and encourage a return to the traditional values of neighbourliness. The campaign was created by De Works Communications, featuring actors like Hiten Tejwani and Hetal Puniwala.
NIC launches no added sugar ice cream range
NIC, a leading ice cream brand, has introduced its No Added Sugar Range, offering a sweet alternative for consumers looking to cut down on sugar without compromising on taste. The new range, available in flavours like Alphonso Mango and Tender Coconut, is part of the brand’s latest campaign, which highlights the ease of reducing sugar intake while enjoying delicious ice cream.
The campaign features a light-hearted conversation between friends discussing how difficult it is to keep New Year resolutions, with the brand encouraging customers to "cut sugar, not taste." NIC’s No Added Sugar ice creams can be ordered online or purchased at parlours in major cities, with multi-city hoardings further promoting the range. This initiative is designed to help customers make conscious lifestyle changes without sacrificing flavour.
KFC's boneless range introduces new eating ritual
KFC has launched its Boneless range with a new campaign that focuses on the convenience and enjoyment of eating boneless chicken. The campaign introduces an easy eating ritual: "Pick, Pop, Dip, Strip," which aims to simplify the snacking experience for customers. With options like Boneless Chicken Strips and Chicken Popcorn, the range is designed to cater to those seeking an effortless indulgence.
The campaign video features two friends enjoying KFC's Boneless range, highlighting how the simple ritual makes eating more enjoyable. The range is available for dine-in, takeaway, or through KFC’s app and website, with prices starting at Rs. 99. The campaign is running across TV and digital platforms to reach a wide audience.
Vikrant Massey stars in Campus Activewear campaign
Campus Activewear has launched the second phase of its "Move Your Way" campaign, featuring actor Vikrant Massey. The campaign focuses on embracing individuality and self-expression, encouraging people to make fashion choices that reflect their personal journeys. In the latest film, Massey showcases his confidence in a high-stakes business meeting, where he surprises everyone by performing a backflip, symbolising the power of being authentic.
The campaign, targeted at Gen Z, promotes Campus Activewear’s range of footwear and positions the brand as one that celebrates self-expression. The campaign is primarily digital, aimed at reaching young audiences on social media and OTT platforms.
Centerfruit launches quirky campaign with Delhi Metro
Centerfruit has launched a unique campaign called "Metro Mein Laplap," which adds a playful twist to the usual metro announcements in Delhi NCR. The campaign, which began on February 5, features quirky ad inserts disguised as public service announcements, bringing a burst of fun and flavour to commuters’ routine rides.
This first-of-its-kind activation aims to surprise and engage passengers with light-hearted messages, reflecting the spirit of the brand’s "Kaisi Jeebh Laplapayee" theme. The initiative is designed to make commuters smile and disrupt their usual journey, blending brand promotion with unexpected moments of joy. Centerfruit aims to enhance its visibility and connect with consumers in a memorable way.
MMVD unveils seatbelt reminder campaign
The Maharashtra Motor Vehicles Department (MMVD) has launched an innovative campaign called "The Buckle Hack" to improve seatbelt usage among drivers. The initiative involves placing buckle-shaped stickers on commercial vehicles, providing a constant visual reminder for motorists to buckle up.
This creative design hack aims to raise awareness about the importance of seatbelts, as studies show that only 25% of drivers in India wear them. The campaign, part of Road Safety Awareness Month, is being rolled out across various cities in Maharashtra, including Mumbai. By incorporating this reminder into the reflective tape of commercial vehicles, MMVD hopes to reduce road casualties and encourage safer driving habits.
Narayana Health campaign focuses on family care
Narayana Health has launched the latest phase of its "Apno Ki Fikr" campaign, emphasising the importance of family support during medical challenges. The campaign highlights the critical need for timely care in specialties such as Oncology, Neurosciences, and Renal Sciences, showcasing how expert intervention can make a difference in patients’ lives.
Through relatable stories, the campaign reassures families that Narayana Health is committed to providing high-quality, compassionate care. The initiative aims to inspire people to seek the right medical care when needed, with a focus on accessible and trusted healthcare services. The campaign underscores Narayana Health’s promise to stand by families during their most vulnerable moments.
DailyObjects partners with Zepto for quick tech deliveries
DailyObjects has partnered with Zepto to provide ultra-fast deliveries for its tech products, including chargers and power banks. The partnership allows customers to receive products within 10 minutes via Zepto’s quick-commerce service.
To mark the launch, DailyObjects unveiled a campaign film featuring a humorous 'meet-cute' scenario where a boy and girl’s interaction is interrupted by Zepto’s rapid delivery. The campaign underscores DailyObjects’ commitment to convenience, making its tech accessories more accessible to on-the-go consumers. This move reflects the growing trend of instant gratification in the e-commerce space.
Limca launches summer campaign
Limca, Coca-Cola India’s homegrown lemon-based beverage, has launched a summer campaign titled 'Lime ‘N’ Lemoni' to promote its refreshing appeal. Starring actress Tripti Dimri, the campaign highlights the drink’s signature zesty taste, offering a fresh experience for consumers during hot weather.
The ad showcases Dimri enjoying a sip of Limca, instantly uplifting her energy. Coca-Cola India aims to reinforce Limca’s leadership in the beverage market by combining nostalgia with a modern take, appealing to a broad audience through a multi-platform marketing strategy.
India Gate Basmati Rice campaign headlines Amitabh Bachchan
India Gate Basmati Rice has launched a new campaign, 'Only Top Class, No Khulla Class,' featuring Amitabh Bachchan. The campaign targets the widespread habit of purchasing loose (khulla) basmati rice, encouraging consumers to opt for packaged rice for better quality and transparency. With this initiative, India Gate seeks to educate consumers on the benefits of packaged rice, reinforcing its reputation as a trusted, premium brand. The campaign is supported by a robust media strategy across television, digital platforms, and retail promotions, aiming to shift consumer buying behaviour towards packaged basmati.
Fortune unveils India's largest building façade branding
Fortune Oils and Foods, a brand owned by Adani Wilmar, has unveiled India’s largest building façade branding in Kanpur. The 90ft x 70ft display prominently showcases Fortune’s range of edible oils and food products, showcasing the brand’s presence in the region. Positioned in a prime location, the move aims to enhance Fortune’s visibility and connect with consumers in a novel way.
Staze Beauty's campaign celebrates fearless beauty
Staze Beauty has launched the ‘Can’t Staze Calm’ campaign, celebrating bold, fun, and fearless beauty through three quirky brand films. The campaign positions Staze’s products including 'Tubing Mascara', '3-in-1 Lipstick', and 'Gloss Lock', as essential for modern beauty enthusiasts.
The films break away from traditional glamourised beauty representations, featuring playful scenarios where the products take center-stage in unexpected, humourous situations.
PNB MetLife's campaign highlights retirement planning
PNB MetLife launched its latest campaign, 'Aapka aage ka plan kya hai?' (What is your plan for the future?), to encourage early retirement planning among Indians. The campaign highlights the importance of post-retirement financial security and promotes the Grand Assured Income Plan (GAIN), which offers a guaranteed annual rate for a lifetime.
The campaign runs across TV, print, outdoor, digital, and radio, with an interactive 3D experience accessible via QR codes in ads. A digital film features a conversation between two friends about retirement, illustrating how financial planning can secure aspirations such as starting a business.
Apollo Hospitals launches organ donation awareness drive
Apollo Hospitals announced the completion of 25,000 organ transplants across its network and launched the 'Perfect Match' campaign to raise awareness about organ donation. The initiative includes community health talks, educational workshops, and partnerships with advocacy groups to address the organ shortage.
As part of the campaign, Apollo Hospitals conducted an awareness session in Hyderabad, where experts discussed transplant eligibility and the donation process. The hospital network continues to advance transplant procedures with specialised units, cutting-edge surgical techniques, and extensive research.
Acko launches OOH campaign with Laqshya Media
Acko, India’s digital insurance provider, has launched a new Out-of-Home (OOH) campaign in Hyderabad and Bengaluru. The campaign, executed by Laqshya Media Group, challenges traditional perceptions of office health insurance, highlighting the need for personal health coverage.
The campaign’s centerpiece is a series of oversized hospital billboards that demonstrate the high costs of medical treatment. The message encourages individuals to seek personal health insurance to safeguard against unexpected medical expenses.
Laqshya strategically placed the billboards in high-traffic areas to maximise exposure, reaching professionals who might rely solely on office health insurance. The campaign aims to drive awareness and action around the importance of personal health insurance.
JioHotstar carries out moment marketing
JioHotstar, the newly launched streaming platform combining JioCinema and Disney+ Hotstar, used moment marketing to create anticipation ahead of its Valentine’s Day debut. The campaign featured a playful exchange between the two platforms on city billboards and digital platforms, hinting at their merger with messages tied to cricket, reality shows, and live concerts.
Following its launch, brands and content creators joined in celebrating JioHotstar. Matchmaking platform Shaadi.com placed congratulatory billboards alongside JioHotstar’s ads, stating, "Badhai ho JioHotstar! Aisi jodi toh hum sab deserve karte hain. Get on Shaadi.com."
The campaign gained traction online, with audiences engaging in the humour and tie-in with Valentine’s Day. JioHotstar, which offers over 300,000 hours of content and live sports, aims to redefine entertainment for Indian viewers.
Fortune Foods launches influencer masterclass
Fortune Foods has launched the Fortune Influencer Masterclass, a programme aimed at transforming home chefs and cooking enthusiasts into successful digital influencers. The masterclass, launched on February 10, 2025, offers aspiring content creators expert training in culinary skills, content creation, and digital storytelling.
The initiative provides a platform for participants to develop skills and showcase their culinary talent. Renowned food influencers Meghna’s Food Magic and Vinayak Grover will lead the training, guiding participants in building engaging content for social media.
Fortune Foods aims to empower homemakers and cooking enthusiasts, giving them the tools to succeed in the growing digital food space.
PopSockets India campaign targets Gen Z, millennials
PopSockets India has launched a new campaign titled 'Endless Grips. Endless Vibes' featuring celebrities Wamiqa Gabbi, Anushka Sen, and Pratibha Ranta. The campaign showcases the brand’s range of 500+ designs for PopGrips, PopWallets, PopCases, and interchangeable PopTops.
The campaign highlights the versatility of PopSockets products, which allow users to customise their devices according to their style and needs. The brand promotes PopSockets as more than just phone accessories but as a creative tool for self-expression.
Targeting Gen Z and millennials, the digital-first campaign emphasises personalization, showing how users can adapt their phone accessories to match their ever-changing moods and aesthetics.
Girl Effect launches #SacchaPyaarKyaHaiYaar campaign
Girl Effect India has launched the #SacchaPyaarKyaHaiYaar campaign, which aims to reshape how young people in India view love, respect, consent, and gender roles in relationships. The campaign encourages open conversations between boys and girls about navigating expectations and equality in modern relationships.
The campaign features the podcast Bol Bhai, which explores how men and women can better understand each other’s needs in relationships. Hosted by Hamza Syed and comedian Prashasti Singh, the first episode discusses what women value in relationships. With over 7.6 million listeners, the campaign aims to generate engagement and promote healthy and equal relationship dynamics.
Kurkure ties up with Ching’s Secret for Schezwan chutney flavour
Kurkure has launched a new Schezwan chutney flavour in collaboration with Ching’s Secret. The new variant blends Kurkure’s crunch with the flavour of Schezwan chutney. A TV commercial featuring Sara Ali Khan and Ranveer Singh showcases a playful rivalry between two fictional towns, Kurkure-Garh and Schezwanpur.
The TVC highlights Kurkure and Ching’s bold fusion of flavours, appealing to snack lovers across India. For a limited time, the product is available in INR 5, INR 10, and INR 20 packs in stores and online.
Tata Capital's WPL Season 3 campaign features rap anthem
Tata Capital has launched its new campaign, 'Game Bolega', for the third season of the Women’s Premier League (WPL). The campaign promotes women’s cricket, focusing on skill, talent, and performance rather than perceptions. Featuring WPL players such as Smriti Mandhana and Jemimah Rodrigues, the campaign includes a teaser and a rap anthem.
The season kicked off on February 14 in Vadodara and will include matches in Bengaluru, Lucknow, and Mumbai. Tata Capital aims to challenge stereotypes and inspire fans by showcasing the growing influence of women’s cricket in India.
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