Campaign roundup: Week of 24 Feb

MasterChow campaign headlines Ranveer Brar

MasterChow has launched a new advertising campaign featuring chef Ranveer Brar to promote its ready-to-cook Chinese sauces. The campaign airs on MasterChef India and highlights the brand’s focus on convenience and authenticity in home-cooked Chinese food. 

The campaign promotes the ‘Asli Chinese’ concept, which blends authentic Chinese flavours with the Indian-Chinese taste profile. MasterChow aims to simplify home cooking by offering sauces that eliminate the need for multiple ingredients. The featured product, Chowmein Sauce, is designed for quick preparation of stir-fry noodles. The product lineup also includes Chilli Garlic Sauce and Manchurian Sauce. 

MasterChow is expanding its presence in the ready-to-cook market with digital-first activations, including social media content and recipe inspirations. The campaign is expected to strengthen its visibility and position in Indian kitchens.

 

 

 

 

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ACKO launches AI-generated OOH campaign 

ACKO has introduced India's first AI-generated out-of-home (OOH) campaign across Bangalore, Mumbai, Delhi, and Hyderabad. The campaign aims to highlight key insurance benefits using AI-driven visuals and messaging. 

The campaign features AI-generated creatives with messages such as 'Save up to INR 36,000 on car insurance' and '100% hospital bill payment', designed to engage commuters in high-traffic areas. ACKO collaborated with FCB Group India to integrate AI into its marketing strategy, leveraging technology to create dynamic and location-specific advertisements. 

The initiative marks a shift in outdoor advertising, demonstrating the use of AI in large-scale campaigns. ACKO continues to explore digital-first marketing approaches to enhance consumer awareness and engagement.

Third edition of Absolut Creative Commune launched in Mumbai

The third edition of Absolut Creative Commune has been unveiled at Mumbai’s Famous Studios. Absolut Creative Commune is a campaign by the vodka brand Absolut that aims to promote positive change through art by collaborating with diverse Indian artists. The brand has unveiled its campaign for the third year in a row in collaboration with Famous Studios.

Celebrating Andy Warhol’s legacy through contemporary Indian art, the event showcases Absolut’s ‘Born Colourless’ vision, promoting artistic freedom and self-expression.

Curated by Spryk, the showcase features works by Kunel Gaur, Amritpal Singh, Neethi, Ruining Magazines, and Chewd Perfect. Interactive installations and performances by Kiss Nuka, Dynamite Disco Club, Mali, St Cyril, and Myles enhance the experience.

Oben Electric launches EV awareness campaign

Oben Electric has launched ‘Rorr on Campus’ campaign to promote electric mobility among students across 10 colleges in Delhi and Jaipur. The campaign introduces students to the Rorr EZ electric motorcycle through test rides and expert interactions.

The initiative aims to engage over one lakh students, offering insights into EV performance, range, and charging infrastructure. Oben Electric has also introduced a INR 10,000 discount on the Rorr EZ, making electric mobility more accessible to students. The motorcycle starts at INR 89,999 and is designed for urban riders.

Dedicated EV experience zones at participating colleges provide hands-on exposure to electric mobility. A student ambassador at each institution serves as a resource for peers interested in EV technology and sustainable transport.

The Rorr EZ is available in three battery variants with a certified range of up to 175 km. Oben Electric plans to expand ‘Rorr on Campus’ to colleges in other cities, continuing efforts to drive EV adoption among India’s youth.