Cielo Ecom onboards Apple Baby India to strengthen e-commerce solutions & digital presence
Cielo Ecom has been assigned the e-commerce and social media mandate for Apple Baby India, a brand specialising in baby products. The agency will manage social media platforms, handle online responses, and enhance the brand’s digital presence across various channels.
Mr Amit Pandey, business head of Cielo Ecom, noted the agency’s focus on using storytelling and strategies to connect Apple Baby India with its audience. Mr Lalith Jain, CEO of Apple Baby India, stated that the collaboration would support the brand’s growth and outreach efforts.
Whoppl secures social media mandate for Go Zero
Whoppl, a content-to-commerce company, has been entrusted with leading Go Zero’s social media strategy, focusing on video-first content and influencer partnerships. This collaboration follows Go Zero’s recent visibility boost after its appearance on Shark Tank India Season 4.
Both brands aim to strengthen Go Zero’s digital presence and drive growth within the quick commerce sector. The partnership seeks to redefine how content contributes to marketing in the F&B industry.
ADA partners with EYP creations to boost Punjabi music in Canada
ADA, the distribution arm of Warner Music Group, has entered into a global distribution agreement with EYP Creations. This partnership aims to expand the presence of Punjabi music in Canada while supporting emerging talent. ADA will collaborate closely with EYP’s label, UrDebut Canada, which has successfully launched several artists.
With the rising global demand for Punjabi music, which grew by 59% in 2023, the alliance seeks to elevate South Asian artists and support their growth both locally and internationally.
Cinépolis India appoints Yajur Gulati as brand and communications lead
Yajur Gulati has joined Cinépolis India as its new brand and communications lead. Previously with Philips India, Gulati brings 15 years of experience across organisations such as HT Media, Reliance Brands, and GroupM.
At Cinépolis India, Gulati is expected to leverage his expertise in integrated media strategies to strengthen the brand’s position in the competitive multiplex industry.
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