Indian Beverage Association partners with Cumulus for strategic communications
The Indian Beverage Association (IBA) as appointed Cumulus as its official communications partner to enhance its industry presence and advocacy efforts. This partnership will position IBA as a key voice for stakeholders whilst addressing challenges and highlighting growth opportunities within the sector.
IBA Secretary General, JP Meena, praised the collaboration, citing Cumulus’ expertise in communication. Reena Sharma, CEO of Cumulus, expressed excitement about showcasing the sector’s present and future potential.
Confiance Communications secures PR mandate for Nutrabay
Confiance Communications has been appointed as the PR partner for Nutrabay, a D2C sports nutrition and wellness brand. Founded by Shreyans Jain, Divay Jain, and Sharad Jain, Nutrabay serves over one million customers.
Confiance will manage Nutrabay's communications strategy, including media relations, brand messaging, and content development. The agency aims to enhance Nutrabay’s market presence and strengthen its reputation as a trusted leader in the sports nutrition sector.
Hero Realty appoints Karan Kumar as CMO
Hero Realty has appointed Karan Kumar as its new chief marketing officer to drive growth in sustainable, community-centric developments.
CEO Madhur Gupta highlighted Kumar’s expertise in enhancing the brand’s presence and customer-centric initiatives. Kumar, who previously served as CMO at DLF Residential, expressed excitement about contributing to Hero Realty’s vision of innovative, eco-friendly living spaces.
82.5 Communications wins Bacardi India mandate
82.5 Communications has won the creative mandate for Bacardi India, tasked with developing innovative marketing strategies and campaigns.
Bacardi India’s Marketing Director, Mahesh Kanchan, expressed enthusiasm for the partnership, while 82.5 Communications' leadership emphasised their focus on creating impactful brand stories.
iD Fresh appoints Gaurav Kwatra as CMO
iD Fresh has appointed Gaurav Kwatra as its new chief marketing officer. With 20 years of experience at Nestlé and Britannia, Kwatra will focus on expanding the brand's market presence and consumer engagement.
Rajat Diwaker, CEO of iD Fresh, welcomed Kwatra, highlighting his expertise in brand innovation. Kwatra expressed excitement about joining iD Fresh.
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