Zepto promotes Shashank Sharma to CXO
Zepto has promoted Shashank Shekhar Sharma to CXO of Zepto Café, recognising his role in shaping the brand’s online café model. Sharma will oversee operations, quality, and expansion to drive growth.
With nearly two decades of food-tech experience, Sharma’s expertise aligns with Zepto Café’s vision of redefining urban food and beverage convenience.
Lowe Lintas wins creative mandate for Complan
Lowe Lintas has been given the creative mandate for Complan. The agency will handle Complan’s creative direction. Aiming to drive growth and engagement through brand storytelling and consumer insights.
Subramanyeswar S. (Subbu), Group CEO & CSO-APAC, MullenLowe Global, expressed pride in winning the creative mandate for Complan.
Godrej Enterprises Group launches new website
Godrej Enterprises Group (GEG), which includes Godrej & Boyce and its subsidiaries, has launched a redesigned website to offer b2b and b2b solutions, along with sustainability information. The website, developed by Bombay DC, aims to modernise GEG’s digital presence.
The website includes a B2B hub with detailed product specifications, a corporate history section, a live sustainability dashboard, and a future customer support system called smart care.
Concept PR bags IDBI Capital Markets & Securities' PR mandate
Concept PR has been appointed as the official communications consultant for IDBI Capital Markets & Securities (ICMS), a fully-owned subsidiary of IDBI Bank.
As part of the deal, Concept PR will oversee all communications for ICMS, ensuring strategic media visibility and engagement. Key executives at CMS include Amey Belorkar, senior vice president; Ananta Padmanabhan Sarma, senior advisor; and Vikram Jain, assistant vice president.
Anushka Sanghvi appointed CMO of NOFILTR Social LLP
NOFILTR Social LLP has appointed Anushka Sanghvi as chief marketing officer (CMO). Anushka, who joined in 2018 and held key roles including creative director, will now lead the company’s marketing initiatives. Her focus will be on amplifying creators’ voices, fostering brand partnerships, and reinforcing NOFILTR’s position in the creator economy.
CEO Hitarth Dadia praised Anushka’s leadership, noting her ability to blend creativity with strategy.
ZeroFifty Mediaworks bags Cleartrip's brand campaign mandate
Cleartrip has awarded its brand campaign mandate to ZeroFifty Mediaworks after a multi-agency pitch. Cleartrip is an online travel agency (OTA) in India and part of the Flipkart Group. The OTA aims to strengthen its brand presence through this collaboration.
ZeroFifty Mediaworks, a Mumbai-based brand and communications agency founded this year by Rajiv Chatterjee, Shriram Iyer, and T Gangadhar, will focus on enhancing Cleartrip’s appeal in the competitive OTA segment in the country.
Indian Beverage Association partners with Cumulus for strategic communications
The Indian Beverage Association (IBA) has appointed Cumulus as its official communications partner to enhance its industry presence and advocacy efforts. This partnership will position IBA as a key voice for stakeholders whilst addressing challenges and highlighting growth opportunities within the sector.
IBA secretary general, JP Meena, praised the collaboration, citing Cumulus’ expertise in communication. Reena Sharma, CEO of Cumulus, expressed excitement about showcasing the sector’s present and future potential.
Confiance Communications secures PR mandate for Nutrabay
Confiance Communications has been appointed as the PR partner for Nutrabay, a D2C sports nutrition and wellness brand. Founded by Shreyans Jain, Divay Jain, and Sharad Jain, Nutrabay serves over one million customers.
Confiance will manage Nutrabay's communications strategy, including media relations, brand messaging, and content development. The agency aims to enhance Nutrabay’s market presence and strengthen its reputation as a trusted leader in the sports nutrition sector.
Hero Realty appoints Karan Kumar as CMO
Hero Realty has appointed Karan Kumar as its new chief marketing officer to drive growth in sustainable, community-centric developments.
CEO Madhur Gupta highlighted Kumar’s expertise in enhancing the brand’s presence and customer-centric initiatives. Kumar, who previously served as CMO at DLF Residential, expressed excitement about contributing to Hero Realty’s vision of innovative, eco-friendly living spaces.
82.5 Communications wins Bacardi India mandate
82.5 Communications has won the creative mandate for Bacardi India, tasked with developing innovative marketing strategies and campaigns.
Bacardi India’s Marketing Director, Mahesh Kanchan, expressed enthusiasm for the partnership, while 82.5 Communications' leadership emphasised their focus on creating impactful brand stories.
iD Fresh appoints Gaurav Kwatra as CMO
iD Fresh has appointed Gaurav Kwatra as its new chief marketing officer. With 20 years of experience at Nestlé and Britannia, Kwatra will focus on expanding the brand's market presence and consumer engagement.
Rajat Diwaker, CEO of iD Fresh, welcomed Kwatra, highlighting his expertise in brand innovation. Kwatra expressed excitement about joining iD Fresh.
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