Moves and wins roundup: Week of 23 Sept

FCB Ulka appoints Ajay Ravindran as national planning director

FCB Ulka, part of FCB Group India, has appointed Ajay Ravindran as its national planning director.

Ravindran's experience spans across brand strategy, advertising, social media, content, media planning, and market research. He specialises in new-age planning, bringing together storytelling, social media culture, and technology. In his previous role as head of brand marketing for Razorpay, he executed innovative strategies rolling out campaigns that integrated technology, creativity, and storytelling.

During his career, Ravindran has worked on brands including Unilever, Britannia, Colgate, Vodafone-Idea, Dell, Titan, TVS, 3M, and many others. A multi-time EFFIE award winner, he has led planning teams in agencies like Ogilvy, VML, MullenLowe Lintas Group, and Grey.

PRtainment bags PR mandate for Crown Rice 

PRtainment Media and Communications has been appointed as the official PR partner for DRRK Foods’ flagship brand, Crown Rice. The partnership aims to strengthen Crown Rice’s market presence across India by showcasing its basmati rice. PRtainment will implement an integrated PR strategy, promoting the brand through traditional and digital platforms.

This collaboration marks a strategic step for Crown Rice, as PRtainment plans to elevate the brand's visibility and engage a larger audience. With a focus on health-conscious consumers, the partnership is aimed at boosting Crown Rice’s standing in the premium rice segment.