Moves and wins roundup: Week of 27 Jan

1702 Digital bags digital marketing mandate from Uppercase

Uppercase, a travel gear brand that uses recycled materials in its products, has partnered with 1702 Digital to enhance its digital presence and connect with eco-minded consumers. Under the terms of the deal, 1702 Digital will focus on driving organic traffic to Uppercase’s website through SEO.

The digital marketing agency will be tasked with increasing visibility for the sustainable range of Uppercase’s products including backpacks, duffels, and gym bags. It will reach to young, style-conscious travellers who prioritise sustainability to promote the sustainable travel gear brand.

Ashirvad by Aliaxis hires Momita Das as corp comms head

Ashirvad by Aliaxis, a provider of plumbing and agricultural piping solutions in India, has appointed Momita Das as the Head of Corporate Communications. With over 17 years of experience in communications, digital media, and events, Das will focus on enhancing the company's brand narrative and expanding its corporate communication strategies.

She has previously held key roles at Titan Company Ltd., TNT India, and India Today Network Ltd., and has expertise in brand building, stakeholder engagement, and crisis communication.

Talentrack appoints Ankita as VP for content marketplace

Talentrack has appointed Ankita as vice president of its content marketplace. With over 15 years of experience in digital and integrated marketing, Ankita will be responsible for scaling up Talentrack's B2B content-creation exchange for agencies, brands, producers, and creators. She will lead the aggregation of content producers, studios, artists, and creators, and work closely with the company's founder to expand the platform's reach.

Ankita has experience in leading digital campaigns for brands like realme, Huawei, and Droom, and has worked with agencies such as Cheil, Hakuhodo, and Sapient. At Talentrack, she aims to transform the content-creation landscape by leveraging the platform's vast pool of producers and creators, bringing content suppliers and buyers together.