Moves and wins roundup: Week of 27 May

FCB/Six India bags the digital media mandate for Plum 

FCB/Six India has been awarded the digital media mandate for vegan beauty brand Plum. The data-driven digital media and customer experience agency is tasked with the responsibility of creating and implementing strategies to fast track the brand’s growth. 

The account was won post a multi-agency pitch and will be handled by FCB/Six India’s Delhi office. With a strategic focus on Plum's branding, the FCB Kinnect affiliated agency is set to propel the brand's growth and solidify its position in the cosmetics industry.

Bata India appoints Deepika Deepti as new head of marketing

Bata India has announced the appointment of Deepika Deepti as the new head of marketing. Bringing over two decades of experience in marketing and business roles, including pivotal positions at Adidas and Metro Brands, Deepti is tasked with steering Bata's marketing strategies as it adapts to changing consumer preferences. Her prior roles have significantly influenced the sneaker culture in India, and she aims to enhance Bata's fashion and lifestyle offerings. Deepti's appointment is part of Bata India's broader strategy to remain the industry leader in footwear by combining style, comfort, and innovation.

Gaurav Banerjee appointed CEO of Sony Pictures Networks India

Sony Pictures Networks India (SPNI) has named Gaurav Banerjee as its new chief executive officer, taking over from NP Singh who stepped down after 25 years with the company. Banerjee, an alumnus of Jamia Milia Islamia University and St Stephens College, began his career in journalism before moving into television. He most recently held the position of CEO at Disney Star, overseeing content for Hindi entertainment and Disney+ Hotstar, among other responsibilities. Banerjee is set to join SPNI by August following his resignation from Disney Star.

VML India's president Saurabh Saksena steps down

Saurabh Saksena announced his decision to move on from his position as president of VML India via LinkedIn. He was elevated to this role four months ago and was earlier the CEO of VMLY&R. VML India was created following the merger of Wunderman Thompson and VMLY&R. In the past, Saksena was associated with Red Fuse Communications, J Walter Thompson Worldwide, Mid-Day Bangalore, DDB Mudra Communications, Ogilvy Outreach and Clarion Communications.

FCB Kinnect appoints Priyanka Nair as national strategy director

FCB Kinnect has appointed Priyanka Nair as its national strategy director. Under her guidance, the agency will set up and run the transformation, expert alliances and knowledge verticals, recognising the key role that digital capabilities play in a brand communication strategy. Nair moves from Ogilvy, where she was executive vice president of planning and strategy. With over 15 years of experience, she was also associated with Creativeland Asia. Nair has worked closely with brands like Coca-Cola Nutrition, Minute Maid, Audi India and Tata Sky (now Tata Play). Her work has bagged various awards at the Cannes Lions, EFFIES India, EFFIES APAC and more.

Saurabh Jain joins BMEG India as country head-media

Saurabh Jain has been appointed as the Country Head for Media at Bharat Media and Entertainment Group (BMEG) India. This decision comes after the company recently welcomed Yusuf Merchant to lead its out-of-home (OOH), retail, and experiential business.

In his new capacity, Jain will concentrate on strengthening BMEG's offerings in India, cultivating a client-centric mindset, and providing strategic support to clients. He brings with him extensive experience, having previously served as the president of Havas Media South. Jain has a notable track record of working with prominent clients such as Nokia, Hyundai, Britannia, Swiggy, Ola, Puma, V Guard, and Joyalukkas.

Digitas India forms partnership with MoEngage

Digitas India, part of Publicis Groupe India, has formed a strategic partnership with MoEngage, an AI-powered customer engagement platform. This collaboration, part of the MoEngage Catalyst Partner program, aims to enhance brands' return on investment in customer engagement efforts by leveraging Digitas' martech expertise and MoEngage's technology.

Kakkoii Entertainment wins integrated mandate for HoneyVeda

Kakkoii Entertainment has bagged the integrated mandate for HoneyVeda. As the official AOR, the agency will serve as its official brand strategy, design identity, packaging design, performance marketing, social media content creation and management partner.

To create brand differentiation, Kakkoii Entertainment will highlight the importance of bees, beekeepers, and farmers, while promoting HoneyVeda’s founder Hardik Joshi’s vision for making cruelty-free honey. The food brand is already working with a few state governments to make high quality honey more mainstream. Kakkoii Entertainment will delve deeper into the category, culture and mind-set of Indians towards honey, while writing the brand strategy.

Fun2Do Labs appoints Bizzcom Solutions as official PR partner

Fun2Do labs has appointed Bizzcom Solutions as its official PR partner as the brand seeks to enhance its visibility and communication within the edtech sector. The agency will amplify the company’s outreach and engagement, driving greater awareness of its educational technologies. 

Prohed secures digital mandate for Cellecor Gadgets

Cellecor Gadgets has chosen Prohed to enhance its online presence and drive sales growth with data-driven insights. The Gurugram-based digital marketing agency will help the consumer electronics company to drive its sales through targeted performance marketing strategies. This partnership aims to boost brand’s awareness and reach its target audience more effectively with digital marketing strategies.