Amazon has rolled out a film for its smart-home device, Alexa. The film will be aired during the Super Bowl which takes place at the U.S. Bank Stadium in Minneapolis, Minnesota.
Conceptualised by Lucky Generals, the star-studded spot shows what happens when Alexa loses her voice. Celebrities quickly come to the rescue and fill Alexa’s job – sort of.
The ad will air during the fourth quarter of the Super Bowl.