Advertising The Work
Campaign India Team
Sep 23, 2024

Clinic Plus' latest campaign tackles patriarchy head-on

On the heels of its #MeriBetiStrong campaign, the brand returns with a message, urging society and expecting mothers to wish for a daughter, rather than pray fervently for a son.

On the heels of its #MeriBetiStrong campaign, the brand returns with a message, urging society and expecting mothers to wish for a daughter, rather than pray fervently for a son.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

5 Akasa Air puts ground crew in the spotlight

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Criteo charts new course with AI, retail media and CTV

10 Criteo charts new course with AI, retail media and CTV

Related Articles

Unilever boosts marketing spend to 'drive desire at scale'
Marketing
Aug 01, 2025
Marianne Calnan

Unilever boosts marketing spend to 'drive desire at ...

Unilever influencer focus: Are creators leaving PR in the dust?
Media
Mar 26, 2025
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

Unilever uses digital twins to accelerate content creation
Marketing
Mar 20, 2025

Unilever uses digital twins to accelerate content ...

Unilever increases marketing spend by almost $1 billion
Advertising
Feb 14, 2025

Unilever increases marketing spend by almost $1 billion

Just Published

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
44 minutes ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
1 hour ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
1 hour ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

M&C Saatchi forecasts 'mid-single digit' revenue drop for 2025
Advertising
1 hour ago
Eszter Gurbicz

M&C Saatchi forecasts 'mid-single digit' revenue ...

The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.