Dr. Agarwal’s Eye Hospital sees through Ratna Pathak Shah

Dr. Agarwal’s Eye Hospital has launched a campaign with an aim to create relatable conversations around eye health for senior citizens. Conceptualised by Lowe Lintas, the film starring actor Ratna Pathak Shah showcases how older people opt for timely eye treatment and go on to live their dreams.

 

The film highlights how today’s senior citizens take up hobbies, travel, start new businesses of their own, etc. The role of a senior citizen woman played by Shah, embodies how they want to live life with renewed vigour. Shah is seen dancing with her granddaughter in her reels, gracing a meditation class, all while stealing the spotlight from the ones younger to her, thanks to great eyesight owing to the services from Dr. Agarwal’s Eye Hospital. 

 

Ayushman Chiranewala, CMO, Dr. Agarwal’s, said, “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

 

 Sonali Khanna, executive director and branch head, Lowe Lintas Bangalore, said, “As the saying goes – 'Getting old is mandatory; feeling old is optional!’ Today's senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal's is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We're thrilled that Dr. Agarwal's shared our enthusiasm for a happier narrative; and, we're confident that their clients will, as well.”

 

The film is live on digital and television.

 

CREDITS:

 

Client: Dr. Anosh Agarwal, Ayushman Chiranewala, Shankar Narayanan

Creative: Puneet Kapoor, Deepesh Rajani, Lohit Chengappa, Rohini Bothra, Sahul Patri

Account management: Sonali Khanna, Bhupender Agarwal, Radhika Bhattacharya, Srishti Mehrotra

Planning: Kishore Subramanian, Namrata Sukumar

Production house: Nirvana Films (Director: Kishore Ayyar)