Sebamed India has released a campaign titled #NoConditionsApply, for its ‘Anti-Hairloss shampoo’, under its hair care portfolio. Conceptualised by The Womb, the campaign aims to break the hairfall myths, that a lot of hair care brands advocate as a marketing gimmick, which many consumers fall for.
The film features actor Ratna Pathak Shah, who plays the role of a judge in the courtroom. The allegedly accused is a personification of the commonly used ‘Conditions Apply’. The character is then invited into the witness box and is questioned by Shah about the allegations put on him, that is - falsely telling people that their hair fall will stop within seven to 14 days. Conditions Apply then pleads not guilty and tells the judge that the misleading remarks are not his doing, but of the shampoo brand’s, under the guise of conditions apply. When asked to speak the truth, Conditions Apply states that the hair that falls doesn’t grow back, but the hair that is intact, can be saved. However, he admits that it takes time and is not possible in seven to 14 days.
Shashi Ranjan, head - consumer business, said, “Hair loss is one of the biggest concerns for both male and female consumers. Sebamed continuously conducts consumer studies to understand hair concerns and formulates efficacious solutions with pH5.5 benefits. Through ‘#NoConditionsApply’ campaign we are addressing the need of discerning consumers by unravelling the truth behind anti-hair loss product claims. We are confident that our honest and differentiated messaging around hair loss will resonate with our audience.”
