Finolex goes over the top, shows fans delivering escape velocity

Finolex rolled out a film last month for its range of fans, conceptualised by Boing. 

 

The comic film shows how Finolex Fans helped avoid a 'national disaster'. It opens with an astronaut in space getting set to eat parathas. He is disappointed to see that the pickle jar is empty. He murmurs to himself, 'Achaar Khatam'. As he's all plugged up, this message gets transmitted and is picked up. This is portrayed as an emergency and gets picked up by media. Politicians discuss this, and so do celebrities. After an exaggerated response to the same through media, the astronaut's mother and domestic help Ramu kaka device a solution. The next shot shows Ramu Kaka outside the space shuttle with a pickle jar in hand. The astronaut is delighted to see this. It's then revealed as to how he got there. The mother had set up Finolex Fans that blew Ramu Kaka up to space. The film ends with the astronaut asking Ramu kaka to sing him a lullaby too.

 

Credits

 

Client: Finolex Fans

Advertising agency: Boing