McDonald's India has rolled out an initiative 'Memory Bites', to mark its 25th year in the Indian market.
The '25 Acts Of Happy' campaign activations will be live twice every month, depending on the occasions and brand activities McDonald's has planned.
This initiative aims to encourage its consumers to reminisce their fondest memories with the golden arches chain and tag them on social media in exchange for McDonald's treats.
The brand activation will take place in West and South India.
To announce the launch of this activation, a film conceptualised by DDB has been rolled out. The film features customers from different walks of life, at a McDonald's counter, sharing notable experiences through photographs and artefacts for their memory bites.
Arvind RP, director - marketing and communications, McDonald’s India (West and South), said, “Completing 25 years in India is a special milestone for us and one that demands more than just a day of celebration. Through the 25 Acts of Happy, we aim to keep delighting our customers throughout the year. We are starting the celebrations with Memory Bites, but you will see many more activations through the year.”
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