McDonald’s lures customers with ‘assured’ gifts

Fast food chain McDonald’s has launched a month-long ‘Gifts Festival’. The brand has launched a campaign conceptualised by Leo Burnett to communicate the same.

The film shows what different people have to do, to get gifts. It opens with a young girl in bed writing something. She tells the camera that she has to do the homework of her friend, who is busy playing with a Barbie doll right next to her. A young couple is seated on the rocks by the sea. While the man tries to placate his girlfriend, she reveals that she has to sulk repeatedly. A groom at his wedding notes that one even has to get married. A married woman marks out the number ‘20’ from a newspaper headline to remind her husband of their anniversary. A voice over then explains, “Kya kya karna padtha hai gifts paane ke liye. Lekin McDonald’s ke Gifts Festival mein sirf  khaaiye aur paaiye McDonald’s, Flipkart, Freecharge.com aur Yaatra.com ke sure shot gifts.” (What all does one have to do to get gifts! But at Mcdonalds Gifts Festival, you can just eat and get sure shot gifts from McDonald’s, Flipkart, Yaatra.com and Freecharge.)

Rameet Arora, senior director - marketing, Hardcastle Restaurants (McDonald’s West and South India), said, “Our cards take the guesswork out of gift-giving because this will offer something for everybody. Plus, in the spirit of the season, this gift card allows us to thank our customers for their support and add an extra sparkle to their eyes as they take away not just a great meal but happy memories too.”

“The promotion is specially designed to give our consumers best-in-class products and the gifts we are offering are premium, from reputed brands,” he added.

Credits

Client: McDonald’s
Creative agency: Leo Burnett
Production house: Hot Films