Campaign India Team
Mar 26, 2023

Microsoft ignites a wedding planning team

Watch the film here

Microsoft has rolled out a campaign 'empowering dreams' featuring actor Pankaj Kapur to spotlight how its tech can help a business achieve its goals. 
 
The film showcases Kapur as an elderly man named Kaustav Ghosh, who seeks the help of a young wedding planning team to fulfil his longstanding promise to his wife of hosting a grand wedding for themselves. During a virtual meeting on Microsoft Teams, the lead planner, Pihu, assures Ghosh that they can create a memorable wedding. However, with a committed but tight ten-day deadline, Pihu and the team know it’s an uphill task. The film then goes on to show how they rely on Microsoft Teams and Surface, to plan, execute and effectively manage last-minute changes, despite hurdles, doubts, and discouragement, to deliver the wedding of their dreams to Ghosh and his wife. 
 
Samik Roy, executive director, corporate, medium and small business, Microsoft India, said, "Through this film, we want to showcase the power of dreams and how technology can serve as a reliable ally for individuals and businesses to fulfil their aspirations. In line with Microsoft’s mission, we have a steadfast commitment to empowering businesses, irrespective of their scale and size. We enable organisations and people to unlock their full potential with our secured solutions across productivity, collaboration, infrastructure, low/no-code application platform, data and AI, business applications and devices.”
 
Bhaskar Basu, country head – modern work, Microsoft India, said, “We are committed to empowering businesses of every size and in every industry to achieve more by providing them with best-in-class solutions that are redefining the future of work. With our suite of Modern Work solutions across Microsoft 365 like Teams and Viva and our portfolio of Surface devices, our aim is to enable organisations with powerful and secure tools to help them collaborate seamlessly, stay connected with their teams and customers, and enhance their productivity.” 
Source:
Campaign India

Related Articles

Just Published

1 day ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

1 day ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

1 day ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

1 day ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.