Campaign India Team
Sep 01, 2014

MMGB: ‘Perfect’ Isaiah Mustafa ‘fails’ Ice Bucket Challenge

Watch the video here

‘Old Spice man’ Isaiah Mustafa has joined in on the ALS Ice Bucket Challenge. 
 
But Mustafa failed the challenge, as his 'perfectly toned man muscles violently rejected cold water' each time he tried. He did make a $1000 donation for the cause (ALS research) though and challenged three people, including every man named John Johnson, to take the challenge. 
 
There’s no mention of Old Spice anywhere in the film. But by now, the brand doesn’t need to spell it out, does it?
 
Here’s hoping you don’t have to ‘make the logo bigger’ this September. Have a wonderful work week.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 days ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

2 days ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

2 days ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.