Campaign India Team
Jun 29, 2023

Sony Sports Network gets Bobby Lashley to solve a creative team's brief

Watch the film conceptualised in-house here

Sony Sports Network has rolled a promo for WWE, which it broadcasts across its channels.
 
Titled, #MazaaMatlabWWE, the film showcases a company's boss and the creative team in a conference room. The creative team gives the business heads and the clients a presentation on the brief they provided them.
 
However, the boss wanted something out of the box and outlandish. He tells the creative team that the idea doesn't stand out and is not enjoyable. That's when the presenter calls for 'mazaa'. Out of nowhere WWE's Bobby Lashley enters and shocks all the business heads as well as the boss, bringing the excitement to the brief that the boss mandated. 
 
The film went on-air on 28 June and was conceptualised in-house.
 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

13 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

13 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

16 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.