Spinny has rolled out a film that highlights the unbreakable bond that Indians have with their cars.
Building on its first campaign film featuring cricketer Sachin Tendulkar the brand endeavours to showcase that each car has a distinct personality and identity that writes its own story. The film unfolds with the 'The Fat Red Car' journeying from Bengaluru to Ooty, inviting the viewers to embark on the trip as it weaves its way through the beautiful landscape.
Through the campaign the brand seeks to underscore the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.
Niraj Singh, CEO and founder, Spinny, said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives.”
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