Prashant Mehta, COO, Komli Media is scheduled to speak at the International Advertising Association (IAA) - India Chapter’s panel discussion later today on the power of social media, where panel members include Madison’s Sam Balsara and Unilever’s Rahul Welde.Mehta spoke to Campaign India’s Bindu Nair Maitra on Facebook’s partnership with Komli in India, on Creativity in the online space and whether the stress on measurement has been the undoing of the online industry.
Watch the interview here.