Smriti Sekhsaria, the marketing head for spirits and champagne at Moët Hennessy, speaks about challenges in the marketing space in her category, its focus on sustainability and more...
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It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.
SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.
