Campaign India Team
Jan 27, 2023

Zlade Ballistic makes a ballsy move with Milind Soman

Watch the film conceptualised in-house here

Zlade has rolled out a campaign 'Give your balls the respect they deserve' featuring actor Milind Soman to highlight how its product can ease the process of grooming intimate areas. 
 
Conceptualised by the brand's in-house team, the film showcases Soman addressing the topic of intimate grooming and hygiene. It features Soman taking the center stage, creating awareness about men’s intimate hygiene through quirky references using fruits to drive home the point. The film then cuts to Soman revealing how gently he treats his intimate area. The film ends with a shot of the Zlade trimmer and a voiceover saying 'Zlade Ballistic trimmer for men who prefer a smooth set of balls'. 
 
Suraj Chaudhari, co-CEO and co-founder, Zlade, said, “With the awesome Milind Soman on our side, we aim to strengthen our presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of 'manscaping' among its target audience in India." 
 
Mihir Vaidya, co-CEO and co-founder, Zlade, said, “With the new Zlade Ballistic range of hi-tech trimmers, we thrive to innovate and make the making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

6 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

6 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

8 hours ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.