A lot of valuable talent is outside the metros, says Piyush Pandey

Campaign India's Bindu Nair Maitra asked Piyush Pandey, executive chairman and creative director, Ogilvy & Mather, South Asia, about the pressing matter of attracting talent to the profession of advertising.

LISTEN to Piyush's views on getting young people into advertising. He thinks the net needs to be widened to talent outside the metros.

LISTEN to Piyush on the ways of building awareness about the profession. He contends local newspapers may be the way  to go.

 LISTEN to Piyush talk about how O&M is handling the talent issue. Ideas like Portfolio Night come in handy.

 LISTEN to Piyush on the importance of the non-metros. He reveals his getting into advertising was a matter of luck by chance.