Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 04, 2011
AdAsia 2011: “Women control $12-trillion of the global annual discretionary spends” : BCG’s Abheek Singhi
A session on ‘Marketing to women consumers in Asia’ presented by Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
12 hours ago
Ikea creative pitch down to three agencies
Incumbent Mother declined to repitch; Ikea is handling the review internally.
Advertising
13 hours ago
2025 Review: Will India’s women sports icons stay ...
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
Advertising
13 hours ago
Ludacris steps in for Santa in Mercedes-Benz ...
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Advertising
14 hours ago
Kenvue assigns global creative duties to WPP and ...
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
