Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 31, 2009
Aircel urges youngsters to donate spare mobile phones
Aircel has come up with a marketing campaign that asks people to donate spare mobile phones for the benefit of senior citizens in old age homes.The telecom player’s creative agency Dentsu Marcom has created two TVCs in addition to print, poster and web (www.aircelsilence.com). Dentsu says the campaign is primarily targeted at the youth "considering they frequently change their phones".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
Dec 24, 2025
Aviva awards creative account to Saatchi & Saatchi
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
17 hours ago
Arpit Garg takes over as president of Weber ...
As president for India, he will strengthen its leadership across communications and advisory services.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
18 hours ago
Collective Creative Labs delivers adaptive travel ...
Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 days ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
2 days ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
