Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 31, 2009
Aircel urges youngsters to donate spare mobile phones
Aircel has come up with a marketing campaign that asks people to donate spare mobile phones for the benefit of senior citizens in old age homes.The telecom player’s creative agency Dentsu Marcom has created two TVCs in addition to print, poster and web (www.aircelsilence.com). Dentsu says the campaign is primarily targeted at the youth "considering they frequently change their phones".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 hours ago
Gutenberg’s AI pivot sets up a new agency model as ...
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
5 hours ago
ICC Women’s World Cup win, Kumbh Mela make it to ...
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
7 hours ago
Asian Paints showcases Graphene-led protection with ...
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
8 hours ago
Why the future belongs to digitally-native, ...
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
