Allied Media has appointed Suresh Shah (pictured) as investment director. Allied Media is the media planning, evaluation and buying arm of Percept Limited. Shah joins in from the Lintas Media Group, where he was AVP.
Speaking about his new responsibilities, Shah says, "As investment director, I have to oversee the buying function across India and the MIS."
Shah has over 25 years of experience across account servicing, media planning and buying. At LMG, he handled brands like Future Group, Idea Cellular, Tata Mutual Fund, Aptech, ICICI Pru and ICICI Lombard.
Speaking about his new responsibilities, Shah says, "As investment director, I have to oversee the buying function across India and the MIS."
Shah has over 25 years of experience across account servicing, media planning and buying. At LMG, he handled brands like Future Group, Idea Cellular, Tata Mutual Fund, Aptech, ICICI Pru and ICICI Lombard.
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