AMES 2014: Ogilvy leads Indian charge with 28 shortlists

Organisers of the Asian Marketing Effectiveness and Strategy Awards 2014 (AMES) have revealed entries shortlisted in all the four categories of Effectiveness, Digital Strategy, Media Strategy and Data & Analytics.

In the race for metal are 50 entries from India, and one each from Sri Lanka and Bangladesh.

From India, Ogilvy & Mather leads the race for metal with 28 shortlisted entries. Six of these are in the Media Strategy category, four in Digital Strategy and the rest in Effectiveness.

Among the agency's work in the fray are 'Race' for Cadbury India, Lifebuoy Roti Reminder, Vodafone Earmuffs, Bournvita 'Tayyari Jeet Ki', Vodafone 'Internet is fun', 'How Google Search brought hope to 1.4 billion people' for Google, 'Breast Cancer Awareness' for Philips India,  'Message Barter' for Akanksha Foundation India, 'Fevicol Bonded to One Billion Hearts', 'How advertising got people to pay 10 times more' for Cadbury Dairy Milk, 'The Not So Sweet Flu' for Cadbury India and Vodafone 'Made For' series.

Lowe Lintas and Partners has six shortlists in the Effectiveness category. These are for the entries '100% Natural Seeded' for HUL, Lifebuoy 'Help A Child Reach 5', and Idea 'Honey Bunny'.

PHD India's 'Kaan Khajura Teshan' for  HUL has earned the agency three shortlists - two in the Effectiveness category and one in Digital Strategy.

BBDO India has three shortlists in the Effectiveness category. These are for 'What's your big plan?' for Aviva Insurance, and 'Gillette Soldier for Women' for P&G India.

'Gillette India Shave or Crave' by MediaCom India for P&G has been shortlisted in the Media Strategy category.

Other Indian shortlists in the Effectiveness category are:

- Jumping Jhapang for Sony IPL by JWT

- 'Kurkure - Creating India’s Most Crooked Family' by JWT for Frito Lay India

- 'Ecosport Urban Discoveries' by Blue Hive for Ford

- 'Winning with a Glass of Chilled Water' by Grey Worldwide for GlaxoSmithKline Consumer Healthcare

- 'The Unshiftables: A Journey of Talking to Their Hearts & Not Their Minds' by Leo Burnett for Tata Capital Financial Services

From the rest of South Asia, there is a shortlist each from Sri Lanka and Bangladesh.

'How a newspaper helped a nation heal the wounds of war' by Leo Burnett Solutions for Wijeya Newspaperhas been shortlisted.

From Bangladesh, 'Robi Flag Campaign' by Adcomm for Robi Axiata is among shortlists.

Data & Analytics

Maxus has earned three shortlists in the Data & Analytics category at AMES 2014. These are for its entries 'Giving New Definition to Facebook Likes', 'Context is the new content' and 'Estimating Competition Spends'.

'Geo-coded Emailers for Shopping and Dining Offers' by Publicis Communications for Citibank India is also shortlisted in the category.

Winners will be announced at an awards ceremony in Singapore on 29 May.

To view the entire shortlist, visit www.ames.asia