BBC World News has launched a new campaign ‘Wonder Why’ to drive relevance for international news on the channel’s key property ‘World News Today’. The campaign has been conceptualised by Lowe.
The film shows a variety of Indian women who are looking around for prospective grooms. The film ends with the insight that Indian men are most sought after these days as men abroad are losing their jobs.
Watch the TVC here:
Explaining the objective behind the campaign, Vaishali Sharma, Head of MarComms, South Asia, BBC Global News said, “The objective of the campaign was to address the relevance of international news in India. We have reached a stage where we are not just getting influenced, but are getting affected by the international news. Even at the most basic level, people are getting affected by the news from western countries.”
She added, “Through this campaign, we are promoting our primetime slot ‘World News Today’ which is hosted by Nik Gowing.”
The creative team includes Shriram Iyer and Jaywant Dabholkar. The film is produced by Chrome Pictures and directed by Nikhil Rao.
The media mix includes print, TV, Internet and outdoor.
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