The winners of the 2020 edition of the Campaign India Digital Crest Awards have been announced.
With a tally of seven Gold, three Silver and two Bronze, Affle India took home the entrant of the year accolade. Five of the Gold wins came for 'Powering The Beauty Within' for Zivame while two were for Meesho App's 'When Women Joined Hands To Break Social Shackles'.
WATConsult finished second with two Gold and a Bronze. The Gold wins were for SBI Life's 'Real life Real Stories ft. Suyash Jadhav' and 'The Live & Cheesy Website'.
Team Pumpkin also bagged Gold for '100% Indian' for B Natural Fruit Beverages. The agency's metal tally also consisted of two Silver and a Bronze.
Born Group won a Gold and two Silvers. The Gold win was for 'Love Bonito E-commerce Implementation'.
Fulcro's metal tally consisted of a Gold, Silver and Bronze each. The Gold came for UPI PaySafeIndia's 'How NPCI used social media to change the way India pays forever'.
Whirlwind also bagged Gold, Silver and Bronze each. Its Gold win was for Bridgestone's 'How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI'.
FCB Interface, SoCheers and Thinkstr won a Gold and Bronze each respectively. FCB's Gold win was for Mahindra Corporate's 'The Hardest Worker'.
SoCheers' win was for Amazon Prime Video's 'Inside Edge half and half'.
Thinkstr bagged Gold for 'Chabatey Raho' for Dabur Red.
Auburn Digital Solutions (Organ Donation - Edelweiss Tokio), BC Webwise (Hauslon Ki Udaan - HFDC Ergo), Dora Digs (#DiwalikaSafar - Samsonite), Happy Making Films (Stories of MG - Morris Garages India), Kotak Mahindra Bank (Keya 2.0), Schbang (Fevicol's #MyFevicolAd UGC Campaign), Tally (champions of growth), Zenith (Leveraging relevant data signals to identify 200 use cases and drive better ROI - Ask Nestle) also won Gold.
WINNERS (by category)
Entry Category
Advergaming
Entrant Company
Title
Brand
Winner
Interactive Avenues - A Reprise Network Company
Jolly Rancher- Super Pop
Jolly Rancher
Silver
Entry Category
Apps - Mobile Apps
Entrant Company
Title
Brand
Winner
Reliance Nippon Life Insurance
RNLIC ERA app
RNLIC ERA app
Silver
Entry Category
Augmented Reality
Entrant Company
Title
Brand
Winner
22 FeetTribal
BYOB| Build your own beat
Kingfisher
Bronze
Entry Category
Best use of digital personal assistant
Entrant Company
Title
Brand
Winner
Hashtag Orange Advertising
Snickers Exam Campaign
Snickers
Bronze
Kotak Mahindra Bank
KEYA 2.0
Kotak Mahindra Bank
Gold
Entry Category
Content Community
Entrant Company
Title
Brand
Winner
The Better India
MG Changemakers S2
The Better India & MG Motor India
Bronze
Entry Category
Digital Craft - Art Direction/Communication in digital Design
Entrant Company
Title
Brand
Winner
SoCheers
The Brooklyn Creamery | I See Ice-cream Everywhere
The Brooklyn Creamery
Bronze
SoCheers
Amazon Prime Original | Inside Edge 2 - The Game Beyond The Game
Amazon Prime Video
Gold
Entry Category
Digital Craft - Best Use of Design and Navigation
Entrant Company
Title
Brand
Winner
Team Pumpkin
APL Apollo World
APL Apollo
Silver
Entry Category
Digital Craft - Best use of Interaction Design in Online or Mobile Apps
Entrant Company
Title
Brand
Winner
Aditya Birla Capital
Interact with the Future
Aditya Birla Capital
Bronze
Entry Category
Digital Craft - Best Writing
Entrant Company
Title
Brand
Winner
Thinkstr
Chabatey Raho
Dabur Red
Bronze
Entry Category
Digital Strategy
Entrant Company
Title
Brand
Winner
FCB Interface
Hardest Worker
Mahindra and Mahindra
Bronze
WATConsult
Idea Chor
MX Player
Bronze
Kinnect
Add An Ad
HDFC Bank
Silver
Entry Category
Display
Entrant Company
Title
Brand
Winner
Affle
Powering The Beauty Within
Zivame
Silver
Entry Category
e-Commerce Omni-channel strategy
Entrant Company
Title
Brand
Winner
Affle
Powering The Beauty Within
Zivame
Gold
Entry Category
Experiential
Entrant Company
Title
Brand
Winner
Aditya Birla Capital
Interact With the Future
Aditya Birla Capital
Silver
Entry Category
Format Innovation
Entrant Company
Title
Brand
Winner
Aditya Birla Capital
Interact with the Future
Aditya Birla Capital
Silver
22FeetTribalWorldWide
Love For Jawaan
Mahindra Rise
Silver
Entry Category
Innovation in e-commerce
Entrant Company
Title
Brand
Winner
Flipkart
Flipkart X Google - OK Flipkart, Deliver exponential results
Google Assistant
Silver
Affle
Powering The Beauty Within
Zivame
Gold
Entry Category
Insight-led programmatic buying
Entrant Company
Title
Brand
Winner
Affle
When Women Joined Hands To Break Social Shackles
Meesho
Gold
Affle
Powering The Beauty Within
Zivame
Gold
Entry Category
Integrated
Entrant Company
Title
Brand
Winner
Fulcro
UPIChalega - How NPCI changed the way India pays, forever
UPI
Bronze
ITW Consulting
OPPO Billion Beats
OPPO
Silver
Tally
Champions of Growth
Tally
Gold
Entry Category
Long-term Strategy
Entrant Company
Title
Brand
Winner
Kinnect
Asian Paints Digital Strategy
Asian Paints
SIlver
Team Pumpkin
100% Indian
B Natural Fruit Beverages
Gold
Entry Category
Loyalty
Entrant Company
Title
Brand
Winner
Affle
Powering The Beauty Within
Zivame
Bronze
Happy Making Films
Stories of MG
Morris Garages India
Gold
Entry Category
Media innovation
Entrant Company
Title
Brand
Winner
Aditya Birla Capital
Interact with the Future
Aditya Birla Capital
Bronze
Affle
When Women Joined Hands To Break Social Shackles
Meesho
Bronze
PHD Media
ŠKODA Auto PEACE OF MIND Campaign
SKODA AUTO India
Silver
Entry Category
Mobile - Integrated
Entrant Company
Title
Brand
Winner
mCanvas
HDFC Life - Sabse Pehle Life Insurance
HDFC Life
Silver
Entry Category
Mobile - Display
Entrant Company
Title
Brand
Winner
Aditya Birla Capital
Interact with the Future
Aditya Birla Capital
Bronze
Affle
When Women Joined Hands To Break Social Shackles
Meesho
Gold
Entry Category
Mobile - Integrated
Entrant Company
Title
Brand
Winner
Hashtag Orange Advertising
Snickers Exam Campaign
Snickers
Silver
Entry Category
Online Commerce Campaign - Customer acquisition
Entrant Company
Title
Brand
Winner
Digidarts Marketing
Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers via UACs (Google Ads)
Meesho App
Bronze
Entry Category
Online Commerce Campaign - Customer engagement
Entrant Company
Title
Brand
Winner
BORN Group
Tetley E-commerce Implementation
TATA Tetley(Food and Beverage)
Silver
Entry Category
Online Commerce Campaign - Customer retention
Entrant Company
Title
Brand
Winner
Digidarts Marketing
Utilized Exclusive Google App Beta to Rengage Resellers for 3x ROI
Meesho App
Bronze
Entry Category
Online marketing
Entrant Company
Title
Brand
Winner
Team Pumpkin
Stay Strong Moms by ITC Sunfeast Moms Magic
Sunfeast Moms Magic
Bronze
BC WEB WISE
Hauslon Ki Udaan by HFDC ERGO
HDFC ERGO
Gold
Entry Category
Online Video - Short form (180 seconds or less)
Entrant Company
Title
Brand
Winner
Fulcro
How Kotak Mahindra used online native videos to build the brand
Kotak Prime
Silver
Thinkstr
Chabatey Raho
Dabur Red
Gold
WATConsult
SBI Life - Real life Real Stories ft. Suyash jadhav
SBI Life Insurance
Gold
Entry Category
Online Video - Long form (Over 180 seconds)
Entrant Company
Title
Brand
Winner
The Better India
MG Changemakers S2
MG Changemakers S2
Silver
Dora Digs
#DiwalikaSafar
Samsonite
Gold
Entry Category
Real time advertising
Entrant Company
Title
Brand
Winner
club mahindra
#21DaysOfFamilyMoments
Club Mahindra
Bronze
Team Pumpkin
Stay Strong Moms by ITC Sunfeast Moms Magic
Sunfeast Moms Magic
Silver
Entry Category
Search - SEO/Paid search
Entrant Company
Title
Brand
Winner
Whirlwind
How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy
Bridgestone
Bronze
Whirlwind
How an Advanced SEO Strategy Helped MoneyTap Cross Rs 500+ Crore in Loan Disbursement
Money Tap
Silver
Entry Category
Showcase
Entrant Company
Title
Brand
Winner
Hashtag Orange Advertising
Snickers Exam Campaign
Snickers
Silver
Entry Category
Social Cause - Social cause supported by a corporate/brand
Entrant Company
Title
Brand
Winner
Online Reputation Management
Fight The Fake
Adani Foundation
Silver
Auburn Digital Solutions
Organ Donation
Edelweiss Tokio
Gold
FCBInterface
The Hardest Worker
Mahindra Corporate
Gold
Entry Category
Use of Data - For CRM
Entrant Company
Title
Brand
Winner
Affle
When Women Joined Hands To Break Social Shackles
Meesho
Silver
Whirlwind
How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI
Bridgestone
Gold
Entry Category
Use of Data - For New Business
Entrant Company
Title
Brand
Winner
Affle
You Wanna Do It, Just DUNZO It
Dunzo
Silver
Zenith
Leveraging relevant data signals to identify 200 use cases and drive better ROI for Ask Nestle!
Ask Nestle
Gold
Affle
Powering The Beauty Within
Zivame
Gold
Entry Category
Use of social media in a campaign
Entrant Company
Title
Brand
Winner
Chimp&z Worldwide LLP
#TumseHumareTaarJudeHai (World TV Day Campaign)
Tata Sky
Bronze
Aditya Birla Capital
Interact with the Future
Aditya Birla Capital
Silver
Fulcro
UPI PaySafeIndia - How NPCI used social media to change the way India pays forever
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.