‘Even the best content needs a push to get through’

Q&A with Edelman Digital’s Gavin Coombes and Max Hegerman on the rebranded Edelman Digital, and importance of identifying relevant brand platforms

(L-R) Max Hegerman and Gavin Coombes

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Indian research and insights industry reaches INR ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

17 hours ago

X, Grok and the limits of safe harbour in India

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform accountability and Musk-era moderation gaps.

18 hours ago

A marketer’s roadmap to 2026

Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

19 hours ago

WPP Open unveils AI Agent Hub to make 'agency ...

Hub launches with four 'Super Agents'.