Awards across six categories for the Creative Abby Awards were announced at Goafest 2018 today. (View the list of the winning entries at the end of the article.)
In the category of 'Video Craft Specialist of the Year' Early Man Film made a cleansweep bagging five Gold, four Silver and seven Bronze metals getting them 92 points. To put a perspective, the second place went to Oink films with just 14 points (one Silver and two Bronze). EarIy Man bagged three Golds for 'The story of Kaveri' campaign for Reforest India and two for Beats for MTV.
In the 'Still craft specialist agency of the year', The Social Street bagged the top honours with 28 points including two Golds for its campaign for the Alzheimer's and Related Disorders Society of India.
In the 'Broadcaster of the year' category, Sony Pictures Networks was on top with 32 points with Star India following with 22 points. The solitary Gold in this category went to Zee Cinema for 'Zee Cinema Premiere - Dangal'.
In the category, 'Design specialist of the year' Open Strategy & Design with 34 points led the pack with Out of the Box and The Social Street coming at second and third positions respectively. All three agencies bagged a Gold each.
Out of the Box won Gold for 'Beeskoots' for Mother's Pride/Marvel Group.
Open Strategy & Design's 'Growing Gardens' for GVK Botanicial Gardens won Gold. The Social Street bagged a Gold for 'Forgotten Pieces' for Alzheimer's and Related Disorders Society of India.
For the 'Direct specialist of the year' pi Communications came out on top with 24 points including one Gold, two Silvers and a Bronze. The agency won Gold for 'Union Budget 2018 Decoded' for Aditya Birla Capital - Mutual Funds.
Other agencies to win Gold in this category included Madison BMB (Family home - Jiyo Parsi) and Star India (Sarabhai vs Sarabhai - Tak 2 naming).
In the 'Public Relations Specialist of the year' Value 360 communications with a haul of two Golds, four Silvers and two Bronze came out on top with 48 points. Adfactors PR came second with 34 points including two Golds and three Silvers.
Value360 won Gold for 'Paytm Payment Bank - Dawn of a new era of digital banking' and UrbanClap''s 'A government awakening on GST.'
Adfactors PR's Gold came for 'A Green Goodbye' for Vodafone India and 'Kachra bhi achcha hai' for Raipur Kachra Mahustav.
Medulla WYP Network won two Golds for 'Last Laugh' for Indian Association of Palliative Care as did Godrej Group for 'Launch of Godrej Professional'.
FCB India won Gold for '#AskWhy' for Hero Motocorp. The Social Street for 'Life Before Ashes' for Mohan Foundation also won Gold. Dentsu Webchutney's 'Wildcraft Wildings' for Wildcraft also won Gold.
Grey and MSL India were also among Gold winners for 'I'm a Girl' for the Indian Air Force and 'Nayi Umeed - change is near' for Saifee Burhani Upliftment Trust respectively.
Category | Brand | Caption Title | Agency/Organization | Metal |
Broadcaster | Republic TV | Launch of Republic TV | Republic TV (ARG Outlier Media Asianet News Pvt. Ltd.) | Silver |
Broadcaster | Hotstar | Game Of Thrones - Torrents Morghulis | STAR INDIA PVT. LTD | Bronze |
Broadcaster | Star World | Master Chef Australia | STAR INDIA PVT. LTD | Bronze |
Broadcaster | Star Plus | Pregnant Akshay promo - The Great Indian Laughter Challenge | STAR INDIA PVT. LTD | Silver |
Broadcaster | Sony Entertainment Television | Kaun Banega Carorpati Women | Sony Pictures Networks | Bronze |
Broadcaster | Sony Entertainment Television | FAMILY TIME WITH KAPIL SHARMA - AUTO | Sony Pictures Networks | Silver |
Broadcaster | Sony Entertainment Television | FAMILY TIME WITH KAPIL SHARMA - WAITING | Sony Pictures Networks | Bronze |
Broadcaster | Sony Entertainment | Prithvi Vallabh | Sony Pictures Networks | Silver |
Broadcaster | Star Plus | Pregnant Akshay promo - The Great Indian Laughter Challenge | STAR INDIA PVT. LTD | Bronze |
Broadcaster | Sony Entertainment Television | FAMILY TIME WITH KAPIL SHARMA - AUTO | Sony Pictures Networks | Silver |
Broadcaster | Sony Entertainment Television | FAMILY TIME WITH KAPIL SHARMA - WAITING | Sony Pictures Networks | Silver |
Broadcaster | ||||
Broadcaster | Manorama News | Nattuvartha | MM TV Ltd. | Bronze |
Broadcaster | CNN-News18 | Face-Off at 9 | TV18 Broadcast Ltd. | Bronze |
Broadcaster | Hotstar | Champions Forever - ICC Champions Trophy 2017 | STAR INDIA PVT. LTD | Bronze |
Broadcaster | ||||
Broadcaster | Zee Cinema | Zee Cinema Premiere - DANGAL | Zee Cinema - Zee Entertainment Enterprises Ltd | Gold |
Broadcaster | ||||
Broadcaster | ||||
Broadcaster | Zee Tamil | Azhagiya Tamil Magal | ZEE TAMIL | Bronze |
Direct | Jiyo Parsi | Family home | Madison BMB | Gold |
Direct | Hotstar | Sarabhai vs Sarabhai - Take 2 Naming | STAR INDIA PVT. LTD | Gold |
Direct | Multix | #ThreadANeedle in a Multix | Flamingo Digital Private Limited | Bronze |
Direct | Bridge Music Academy | The Racist Keyboard | Dentsu Webchutney | Silver |
Direct | Bridge Music Academy | The Racist Cover | Dentsu Webchutney | Bronze |
Direct | Sona Signature Papers | Daily Dose of Art | THE SOCIAL STREET | Bronze |
Direct | Soulflower | Laying A Trap Of Hair Problems | pi Communications | Bronze |
Direct | Soulflower | Tick Tock; Let's Reverse The Clock | pi Communications | Silver |
Direct | Soulflower | When Bald Is Not Bold | pi Communications | Silver |
Direct | Aditya Birla Capital - Mutual Funds | Union Budget 2018 Decoded | pi Communications | Gold |
Direct | Hotstar | Breakup | STAR INDIA PVT. LTD | Bronze |
Direct | ||||
Direct | ICICI Bank LTD | #FundYourOwnWorth | VISCOMM 360 Communications Pvt Ltd | Bronze |
Direct | Jiyo Parsi | Family home | Madison BMB | Silver |
Direct | National Geographic | Mission Blue | Isobar India | Silver |
Direct | The Times of India | No Conditions Apply - Sindoor Khela | FCBUlka | Bronze |
Direct | Bridge Music Academy | The Racist Jukebox | Dentsu Webchutney | Bronze |
Direct | World For All | Adopt The Banner | FCBIndia Group | Silver |
Public Relations | Vodafone India | A Green Goodbye | Adfactors PR | Gold |
Public Relations | Hero MotoCorp | #AskWhy | FCBIndia Group | Gold |
Public Relations | Asian Paints | Asian Paints Royale Atmos- What is she hiding | MADISON PUBLIC RELATIONS | Silver |
Public Relations | Samsung | Samsung Technical School – Seema Nagar | Cheil India | Bronze |
Public Relations | Mirinda | #ReleaseThePressure | Edelman India | Silver |
Public Relations | Godrej Professional | Launch of Godrej Professional | Godrej Group | Gold |
Public Relations | Abbott India | Ensure - Dreams Campaign | MADISON PUBLIC RELATIONS | Silver |
Public Relations | Nihar Naturals | Pathshala Funwala | 20:20 MSL | Bronze |
Public Relations | Indian Association of Palliative Care (IAPC) | LAST LAUGH | Medulla WYP Network | Gold |
Public Relations | Airbnb | Airbnb - Think Like a Local | 20:20 MSL | Silver |
Public Relations | MSD for Mothers | 'Manyata': #DontForgetMoms | Weber Shandwick India | Silver |
Public Relations | Vicks | #TouchOfCare | 20:20 MSL | Bronze |
Public Relations | Paytm | Paytm Payment Bank – Dawn of a new era of Digital Banking | Value 360 Communications | Gold |
Public Relations | Unocoin | Building Bitcoin -“Bit by Bit” with Unocoin | Value 360 Communications | Silver |
Public Relations | Staqu Technologies | Powering Indian Police with Artificial Intelligence | Value 360 Communications | Silver |
Public Relations | NoBroker | Technology disrupting the unorganized real estate sector | Value 360 Communications | Bronze |
Public Relations | Indian Air Force | I'm Girl | Grey Worldwide (i) Pvt Ltd. | Gold |
Public Relations | Paytm | The Indian Global Company - Leading a financial revolution! | Value 360 Communications | Silver |
Public Relations | UrbanClap | CAMPAIGN: A government awakening on GST | Value 360 Communications | Gold |
Public Relations | Momentum Jharkhand | Elephants can fly | Adfactors PR | Silver |
Public Relations | Faircent | Delivering Banking to India without Banks | Value 360 Communications | Bronze |
Public Relations | Saifee Burhani Upliftment Trust (SBUT) | Nayi Umeed -#ChangeIsNear | MSL India | Gold |
Public Relations | UrbanClap | CAMPAIGN: Complaints and poems | Value 360 Communications | Silver |
Public Relations | Aditya Birla Capital - Life Insurance | BOL BSLI | pi Communications | Silver |
Public Relations | Times of India | Energy Saturdays | Times of India | Bronze |
Public Relations | Value Portal | Game of Ideas | HCL Technologies Ltd | Bronze |
Public Relations | Mohan Foundation | Life Before Ashes | THE SOCIAL STREET | Gold |
Public Relations | HIT | Launch of India’s 1st online ‘PLATELET DONOR COMMUNITY’ | Godrej Consumer Products Limited | Silver |
Public Relations | Samsung | Samsung Technical School – Seema Nagar | Cheil India | Silver |
Public Relations | Blood Donors India | Strangers helping Strangers | THE SOCIAL STREET | Bronze |
Public Relations | L'Affaire by Godrej | L'Affaire- The future of lifestyle | Godrej Group | Gold |
Public Relations | Indian Association of Palliative Care (IAPC) | LAST LAUGH | Medulla WYP Network | Gold |
Public Relations | The Times of India | No Conditions Apply - Sindoor Khela | FCBUlka | Silver |
Public Relations | Raipur Kachra Mahotsav | Kachra bhi achcha hai | Adfactors PR | Silver |
Public Relations | Wildcraft India Pvt. Ltd. | Wildcraft Wildlings | Dentsu Webchutney | Gold |
Public Relations | glaxosmithkline India | Horlicks - Fearless Kota | FCBUlka | Bronze |
Public Relations | THE STAND UP PROJECT | THE STAND UP PROJECT | AVAKKAI FILMS | Silver |
Public Relations | Hindustan Times | Irani Cafe | R K SWAMY BBDO | Bronze |
Public Relations | Saifee Burhani Upliftment Trust (SBUT) | #ChangeIsNear | MSL India | Silver |
Public Relations | Momentum Jharkhand | Elephants can fly | Adfactors PR | Silver |
Public Relations | Godrej HIT | Launch of India 1st online PLATELET DONOR COMMUNITY | Godrej Group | Bronze |
Public Relations | Raipur Kachra Mahotsav | Kachra bhi achcha hai | Adfactors PR | Gold |
Video Craft | MTV | Beats | Early Man Film Pvt. Ltd. | Gold |
Video Craft | Reforest India | The Story Of Kaveri | Early Man Film Pvt. Ltd. | Gold |
Video Craft | Zeel Rainwear | Saada Sookhe Raho | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | Motilal Oswal | Motilal Oswal - Financial Services | NIRVANA FILMS | Bronze |
Video Craft | MAMI | A perfect short film | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | Reforest India | The Story Of Kaveri | Early Man Film Pvt. Ltd. | Gold |
Video Craft | MTV | Beats | Early Man Film Pvt. Ltd. | Silver |
Video Craft | Hero ISL | ATK ISL | Oink Films | Bronze |
Video Craft | MAMI | A perfect short film | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | ||||
Video Craft | Reforest India | The Story Of Kaveri | Early Man Film Pvt. Ltd. | Gold |
Video Craft | MAMI | A perfect short film | Early Man Film Pvt. Ltd. | Silver |
Video Craft | Hero ISL | ATK ISL | Oink Films | Bronze |
Video Craft | Honda | Honda Hornet | StoryTellers.in | Bronze |
Video Craft | Hero ISL | ATK ISL | Oink Films | Silver |
Video Craft | MAMI | A perfect short film | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | Reforest India | The Story Of Kaveri | Early Man Film Pvt. Ltd. | Silver |
Video Craft | CADBURY SILK | CADBURY SILK BALLAD | Breathless Films | Bronze |
Video Craft | Livon Serum | Pizza | Apostrophe Films | Bronze |
Video Craft | MTV | Beats | Early Man Film Pvt. Ltd. | Silver |
Video Craft | MTV | Beats | Early Man Film Pvt. Ltd. | Gold |
Video Craft | Zeel Rainwear | Saada Sookhe Raho | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | Jagran Film Festival | Jagran Film Festival - Intesity | RED ICE PRODUCTIONS PRIVATE LIMITED | Silver |
Video Craft | MAMI | A perfect short film | Early Man Film Pvt. Ltd. | Bronze |
Video Craft | Reforest India | The Story Of Kaveri | Early Man Film Pvt. Ltd. | Bronze |
Still Craft | Mohan Foundation | Life Before Ashes - Heart | THE SOCIAL STREET | Silver |
Still Craft | Modern Matresses | Sleep Olympics - Hours, Cat, King Kong | THE SOCIAL STREET | Silver |
Still Craft | ||||
Still Craft | ||||
Still Craft | Snapin | Coffee’s Perfect Partner | Famous Innovations | Bronze |
Still Craft | Alzheimer's and Related Disorders Society of India | Forgotten Pieces - Study, Kitchen, Washroom | THE SOCIAL STREET | Gold |
Still Craft | ||||
Still Craft | ||||
Still Craft | Ruff Kids | Legends of Tomorrow Catalogue | AutumnWinter Communications & Design | Bronze |
Still Craft | Amol Jadhav Photography | World For All | Amol Jadhav Photography | Silver |
Still Craft | Alzheimer's and Related Disorders Society of India | Forgotten Pieces - Study, Kitchen, Washroom | THE SOCIAL STREET | Gold |
Still Craft | ||||
Still Craft | ||||
Still Craft | Main Pragati | I am Progress | Open Strategy & Design | Bronze |
Still Craft | Ruff Kids | Legends of Tomorrow Catalogue | AutumnWinter Communications & Design | Bronze |
Design | Main Pragati | I am Progress | Open Strategy & Design | Silver |
Design | Good Vibes | The Good Vibes Project | Cheil India | Bronze |
Design | ||||
Design | Opium Eyewear | Whatcha lookin' at | Open Strategy & Design | Silver |
Design | GVK Botanical Gardens | Growing Gardens | Open Strategy & Design | Gold |
Design | Ruff Kids | Legends of Tomorrow Catalogue | AutumnWinter Communications & Design | Bronze |
Design | Sparsh NGO / Marvel Group | Feed a child 365 days | Out of the Box | Silver |
Design | Livpure | Packaged River Water | Famous Innovations | Bronze |
Design | Main Pragati | I am Progress | Open Strategy & Design | Bronze |
Design | Mumbai Press Club | Who else but you | Open Strategy & Design | Bronze |
Design | ||||
Design | Sparsh NGO / Marvel Group | Feed A Child 365 Days | Out of the Box | Silver |
Design | ||||
Design | Mother's Pride / Marvel Group | Beeskoots | Out of the Box | Gold |
Design | CaratLane - A Tanishq Partnership | The Personalised Ring Box that'll get you a Yes | Famous Innovations | Silver |
Design | La Folie Du Chocolat | La folie du Chocolat - Madness | Sharpener | Silver |
Design | ||||
Design | Main Pragati | I am Progress | Open Strategy & Design | Silver |
Design | ||||
Design | ||||
Design | Star Movies Select | Channel Ident - Curated Stories | STAR INDIA PVT. LTD | Bronze |
Design | Alzheimer's and Related Disorders Society of India | Forgotten Pieces - Study, Washroom and Kitchen | THE SOCIAL STREET | Gold |
Design | ||||
Design | ||||
Design | ||||
Design | ||||
Design | Prasadam Industries | The Snake Guard | THE SOCIAL STREET | Silver |
Design | Murcyleen Peerzada Label | The Healthy Abaya | THE SOCIAL STREET | Bronze |