Ideacafe launches event and experiential division

Ideacafe has announced the launch of an event and experiential arm called 'HappE hrs'.

 

The agency has appointed Samir Vithlani to head this unit as senior vice president and national head. Vithlani joined the agency after a short stint with Tribes Communications.

 

Nabendu Bhattacharyya founder, ideacafe, said “Samir brings in the much-needed experience in the experiential space which we believe to be an integral part of our integrated communication solutions. At Ideacafe he will align with the company's overall business objectives, striking a balance between above the line and below the line initiatives, through research ,technology and idea led initiatives.” 

 

Vithlani said, "When you have to set-up a new brand, the most important ingredient is people. With Nabendu sir's business acumen and team ideacafe’s philosophy, we intend to create some great experiences for our prestigious clients. The brand ‘HappE hrs’ will curate integrated experiential campaigns by keeping the idea as the key centrepiece and execution as the base of our foundation. ideacafe aims to revolutionise the future of brand communication, I love the vision of ideacafe which is futuristic, innovative and data technology backed  with its idea-centric and insight driven approach and the assimilation of talent within the agency is indicative of their plans for the future."

 

Vihtlani has also worked with DDB Mudra Group, Ogilvy, Radio Mirchi and Aurora Comms in a career spanning 18 years.