Interactive Avenues launches Caliper

With an aim to solve endemic business problems, Reprise Network Company’s Interactive Avenues has launched a new tool Caliper, a hyperlocal product suite, which will help set up set up hyperlocal campaigns, activate digital media & a location-aware, hyper-personalized creative engine in a matter of hours.

The tool will also be moved to a closed Beta stage for the company’s key clients and is currently being offered as invitation-only for Non-Mediabrands’ clients.

 Amar Deep Singh, CEO, Interactive Avenues said, "We aim to help as many businesses get on to their digital journeys with ease. We want to successfully harness the true potential of digital by getting more personalised experiences for marketers backed by extremely robust measurement metrics contributing to business outcomes. We’ve successfully tested the product with two of our leading clients in the retail and auto categories, and we’ve observed that participating dealership/stores have seen 230% incremental sales and 79% incremental walk-ins in comparison to non-participating dealers/stores. In the last 4-5 months, we have spent close to INR 7.75 crore and delivered walk-ins, tele-ins, along with offline sales for both jewellery and auto category." 

Harish Iyer, executive vice president, Interactive Avenues - A Reprise Media Network, said, "Our full 360-degree experience of working across traditional brick and mortar businesses across categories, like, Auto/CPG/Retail/Mobile OEMs, has given us a way to create the best-suited product suite for businesses to harness as well as create local demand and at the same time give them the best digital experiences."