IPG Mediabrands India launches a data management platform
The initiative is in partnership with a global tech firm, Mediamath
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Standard Chartered picks up the tab for affluent ...
By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
The unbearable cost of truth
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Moves and wins roundup: Week of 10 Feb
Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.