Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.
Figo, which means ‘cool’ in Italian, was unveiled in India recently.
The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”
The Figo will roll out in the domestic market in the first quarter of the calendar year 2010. The campaign is expected to break close to the launch.
Figo, which means ‘cool’ in Italian, was unveiled in India recently.
The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”
The Figo will roll out in the domestic market in the first quarter of the calendar year 2010. The campaign is expected to break close to the launch.
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