Campaign India Team
Sep 30, 2009

JWT lands Ford's Figo brief

Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.Figo, which means ‘cool’ in Italian, was unveiled in India recently.The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”

JWT lands Ford's Figo brief
Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.

Figo, which means ‘cool’ in Italian, was unveiled in India recently.

The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”

The Figo will roll out in the domestic market in the first quarter of the calendar year 2010. The campaign is expected to break close to the launch.

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

14 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

15 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

16 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.