
Leo Burnett gets Mayuresh Dubhashi and Sonal Chhajerh as ECDs
Dubhashi moves from Grey while Chhajerh was previously with Publicis Singapore

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Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Baddie on a bike: Travis Head takes the bypass
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
Brands are not choosing agencies as digital-transfor...
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.